How To Increase Perceived Value (and Charge More)
ConversionXL
FEBRUARY 12, 2016
Perception isn’t always the same thing as reality, even when it comes to something as supposedly objective as your product’s value. In fact, the perceived value of your product is fairly malleable. There are countless studies as well as anecdotes that support the notion that you can tweak small things to increase your product’s value perception. First, what is perceived value?
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