Fri.Feb 12, 2016

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How To Increase Perceived Value (and Charge More)

ConversionXL

Perception isn’t always the same thing as reality, even when it comes to something as supposedly objective as your product’s value. In fact, the perceived value of your product is fairly malleable. There are countless studies as well as anecdotes that support the notion that you can tweak small things to increase your product’s value perception. First, what is perceived value?

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Important Reasons to Leverage Case Studies for Your SEO in 2016

Duct Tape Marketing

Important Reasons to Leverage Case Studies for Your SEO in 2016 written by Guest Post read more at Duct Tape Marketing. You have come across it. In fact, you have been told this is the only way out for your website to rake in a high return on investment (ROI). Yes, that is how important search engine optimization (SEO) has become in online marketing.

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IT: Not a single issue function

deal architect

Presidential candidate Hillary Clinton recently said “I am not a single-issue candidate, and I do not believe we live in a single-issue country.” It’s actually a tag line her competitors will increasingly adopt as we move from personalities to policies.

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6 Steps To Refocus Your Business On Customer Delight

Startup Professionals Musings

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. They expect to be surprised and delighted as well by their pre-purchase experience and post-purchase interactions. The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell ‘experiences’ with a product at the center.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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5 Necessary E-Commerce Tips For Entrepreneurs Who Want Sales

Brandanew

Americans spent more on e-commerce sites than they did in brick-and-mortar stores for the first time in history in 2015 , when online sales exceeded the $300 billion mark. Sounds familiar in your countries too? Do you see yourself and the millennials flocking online stores instead of driving down to the neighborhood store? It is indeed time to internalize all the e-Commerce tips for entrepreneurs you’ve been hearing and apply them for your own businesses!

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5 Tips On How To Use The Cloud Effectively For Your Startup

YoungUpstarts

by Mauricio Prinzlau, CEO of Cloudwards.net. According to a Rackspace survey, it was reported that through cloud computing, small and medium businesses have increased their profits by at least 25 percent and up to 75 percent. While there are still data security issues lingering, organizations are very hopeful about cloud computing. And why shouldn’t they be?

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How To Keep Your Startup Safe Online

YoungUpstarts

You wouldn’t leave your office door open when you finish work for the night, so why would you not make every effort to keep your business safe online as well? Many startups will be developing new technology or products that are naturally market-sensitive, and that could be of some value to unscrupulous outsiders. Protecting your intellectual property is a must, which means it’s vital to safeguard your IT network at every step, just as you would take physical precautions through things such as a

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Dublin’s attracting more tech events and startups from abroad than ever before

The Next Web

In the discussions regarding European startup landscape, people usually mention cities like London and Berlin as the main hubs powering the ecosystem of the region. As a result, we know quite a bit about these cities but potentially miss out on up-and-coming ones, which could be no less exciting and worth our attention. Let’s take a look at Dublin and the Republic of Ireland as a whole, which is rightfully perceived by many entrepreneurs as a link between Europe and Silicon Valley.

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A Description Of Binary Options And A Terrific Trading Strategy

YoungUpstarts

Image credit: Stock market graph from Shutterstock. Binary options trading is getting quite popular in developed countries worldwide. When you trade binary options online through websites like 24option.com , you can earn quite a bit of money through stocks, shares, currencies and commodities like gold and silver. But the line between earning handsomely and losing everything is very thin.

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These 6 Habits Can Spark Boundless Creativity

YFS Magazine

Whether
 it’s on a conscious or subconscious level, improving your brain’s cognitive skills overall can open up a wealth of unused potential.

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Why experiences are the new consumerism

Start Up Blog

It’s not surprising that ‘ consumerism ‘ emerged as a thing in the post World War 2 era. The last 50 years of the 20th century was a time when we quickly homogenised under the influence of the TV Industrial Complex. We all drifted into a suburban symmetry with little variety in the western world. People had to find a way to display their worth to their tribes and wider community.

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YouTube’s Vanessa Pappas: “The distance that mainstream media manufactured between a celebrity and fan has all but eroded online”

Hunter Walker

While leading product at YouTube I fell in love with the Next New Networks team, one of the first startups to understand how to build content for YouTube and assist networks of creators. For a variety of blah blah big company reasons, I failed in my first attempt to acquire them. Thankfully, we tried again and the NNN team came over to YouTube in 2011.

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3 Ways To Dramatically Improve Your Sales Calls

YFS Magazine

Is your message coming across the way you want? Is it coming across as confident as you would like? This is critical as you build a profitable business.

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You are not stuck in traffic

Start Up Blog

You ARE traffic. Yep, we are as guilty as the other cars in it. It is not just them, it is us. So next time you’re late to a meeting because of the road conditions – just arrive late and say this: Sorry, I was traffic. . Then you’ve got a nice story to tell them that they were not a victim of traffic but a partial cause. It’s a bit like this in business.

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Buying Wine As A Gift: Pick The Perfect Wine For Your Mentor

YFS Magazine

Here are four examples of mentors every young professional should have and the corresponding wine to give them.

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Convertible Debt – Qualified Financing Triggers

ithacaVC

I recently dealt with a tense situation regarding the “Qualified Financing” trigger in a standard convertible note financing. For background, convertible debt documents typically provide that the debt will automatically convert into a future0 Qualified Financing equity round. And that conversion is typically at a discount to the Qualified Financing equity round price.

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