March, 2008

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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 mindset all stress the importance of measuring Outcomes. No Outcomes = No Happiness. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate. We are leaving money on the table.

Analytics 121
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It's Always Sunny on the Web

Genuine VC

Ben Kunz wrote an interesting article in this week’s BusinessWeek, but it wasn’t the controversial and inaptly-named title (“ Why Widgets Don’t Work ”) which caught my attention. Rather, it was his framework for the “history of the web” which did. He outlined a transition among three distinct phases of consumers’ primary activity online from receiving , to hunting , and now doing.

Web 100
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Direct ad sales and startups

BeyondVC

I have recently met a number of startups with interesting consumer applications or services. As expected, many of these startups have a vision to rely on advertising to pay the bills. And like many startups, a number of these companies have plans to add a direct ad sales staff over time. That makes a ton of sense, but what I believe is that many entrepreneurs underestimate the direct capital and management costs necessary to build such a team.

Sales 60
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Logobama

Eric Friedman

Logobama is a simple site that allows you to take the logo from Obama’s campaign and make it your own. The best way to get your message out there can sometimes be to let people do they want with it. There is of course some fundraising going on too, but it seems to be a very smart idea.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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The Secondhand Physician - or Just Go To The Meeting - Startups.

Tim Keane

'Startups and angels: Along the way to success. By Tim Keane, Angel Investor, Golden Angels Investors, LLC. Home. Archives. Profile. Subscribe. « Entrepreneurship around the globe | Main. | Are You Ready to be Quantitative? » March 24, 2008. The Secondhand Physician - or Just Go To The Meeting. Heres an interesting proposition for a new medical diagnostic business.

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iSurprise with Kleiner’s iFund

Jason Ball

Wow, who would have thought Steve’s “One more thing” would be a $100 million fund dedicated to iPhone apps. (It’s not everyday that I can blog about Apple AND Venture Capital in the same post…). The only part that threw me was it’s Kleiner Perkins and not Sequoia. Unless my history is wrong, Sequoia backed Apple , not KPCB- so why aren’t they running the iFund?

More Trending

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It's Always Sunny on the Web

Genuine VC

Ben Kunz wrote an interesting article in this week’s BusinessWeek, but it wasn’t the controversial and inaptly-named title (“ Why Widgets Don’t Work ”) which caught my attention. Rather, it was his framework for the “history of the web” which did. He outlined a transition among three distinct phases of consumers’ primary activity online from receiving , to hunting , and now doing.

Web 100
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The economic headwinds are getting stonger

BeyondVC

I was waiting for this day to happen. Each day I go online and also glance at the newspaper, and there is nothing but bad news. And yes, it is true that some of the best technology companies were built when the economy was at its worst. And I always like to think that it takes a little longer for some of these negative effects to trickle down to smaller companies and startups.

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LinkedIn Now with Linked Companies

Eric Friedman

LinkedIn is now making a new move to allow companies to have their own LinkedIn Company pages. LinkedIn uses this knowledge to display recent hires, related companies, recent promotions, top locations for employees, and so-called “headliners” (people who get lots of profile views and mentions in the press). The data has also been used for company comparison purposes.

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Entrepreneurship around the globe - Startups and angels: Along the.

Tim Keane

'Startups and angels: Along the way to success. By Tim Keane, Angel Investor, Golden Angels Investors, LLC. Home. Archives. Profile. Subscribe. « Theres Only a Test if you Sign Up for It | Main. | The Secondhand Physician - or Just Go To The Meeting » March 06, 2008. Entrepreneurship around the globe. In a post yesterday at Global Neighbourhoods, Richard Boly, Partnership for Growth Officer at the US Embassy in Rome makes the case for the tremendous work the US Embassy is doing promo

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The Next Web

Jason Ball

Good post over at Genuine VC yesterday covering the History of the Web: …a transition among three distinct phases of consumers’ primary activity online from receiving, to hunting, and now doing… Receiving, Hunting, Doing is a good indication of what we’ve seen so far- and I think we’re going full circle to "Receiving" again- only this time from intelligent sources.

Web 28
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Taking a break once in a while | Seth Levine

VC Adventure

52
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Everything you ever wanted to know about advisors: Part 2.

venturehacks.com

Venture Hacks Good advice for startups. Disclaimer: This is not legal advice. Products Archives @venturehacks Books AngelList About RSS Everything you ever wanted to know about advisors, Part 2 by Nivi on February 27th, 2008 Here are more frequently asked questions about advisors. See Part 1 for the rest. If you have more questions, email us at ask@venturehacks.com.

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Measuring sales and marketing effectiveness of SaaS companies

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, March 10, 2008. Measuring sales and marketing effectiveness of SaaS companies. The CAC Ratio I read an interesting blog post from Will Price, a fellow VC from Hummer Windblad on how to measure the sales and marketing effectiveness of SaaS companies with a magic number defined approximately as the ratio of the incremental sales in a quarter (annualized) divi

Sales 79
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Links on the mind

Eric Friedman

Every now and again I come across some various links, memes, and thoughts fr. om the past week that I like to share and document – below is my latest list. Fifth Element Office Suite – Like OpenOffice, but with many more tools and apps. TweetVolume – Twitter Tracking and comparisons. PrimeTimeRewind.tv – Watch the latest network TV shows all controlled by a 3D cube.

SEM 60
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Y Combinator Demo Day

aweissman.com

skip to main | skip to sidebar. aweissman.com. Maximizing the serendipity around you. Mar 16, 2008. Y Combinator Demo Day. Y Combinators investor demo day was last week, out in Mountain View, showcasing the latest batch of companies that Paul & Co. have funded and worked with. Kind of blew my mind. Not because I saw 19 very interesting and innovative ideas (yes, every single one of them), not because they will all be huge businesses some day (they wont, thats not the point), and not because

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Google Gears on Mobile Devices

Jason Ball

Google has announced Google Gears for Windows Mobile 5 and 6 devices. Google Gears works in exactly the same way on a Windows Mobile 5 or. 6 device as it does on a desktop PC. If you’ve already written an application. that uses Google Gears, your application will also work on a Windows Mobile. 5 or 6 device. Except, of course, only within the limitations of that. device.

Mobile 28
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Finding your technical founder

VC Adventure

Founder 52
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Twitter functions we wish existed

Eric Friedman

I was recently browsing Twitter and began thinking about the instant nature of everyone posting. As I have said before there are many conversations happening live on Twitter that may never get blogged. This got me started on this blog post about features that I wish existed. It is a culmination of my colleagues requests, other twitter users, and my own random filter on the whole topic.

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The Perfect Ad Campaign and Demographic

Eric Friedman

The Onion pretty much nails it. It’s showing tremendous impact on the cool, media-savvy rebels who distrust authority, prize alternative culture, think outside of the mainstream, and are willing to base their actions entirely on advertising images presented to them on TV. How dope is that? (Thanks Seth via Chet ).

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The Power of Word of Mouth Marketing

Eric Friedman

If you ask anyone in New York City what their favorite burger place is you will get some great answers. Many people believe it is Corner Bistro in the West Village, or perhaps they will claim PJ Clarkes. My personal choice is JG Melons. (see mouthwatering picture above that I took recently). I have talked about Word of Mouth Marketing before and thought I would present a mini live case study with my own thoughts on the subject.

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Marketing.fm Turns 2

Eric Friedman

2 Years ago I decided to start blogging. I did not know what would happen or who I would meet but I knew I wanted to get started. It all started with the first Marketing.fm post appropriately titled Joining the Conversation. I could not have been happier with the response and I am thankful for all the people I have met. I have doubled the subscriber count yet again, gotten traffic and pageviews up, and introduced many people to new topics and blogging in general via my site.

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Digsby: All in One Instant Messaging

Eric Friedman

I began using Digsby a few weeks ago and have completely migrating to this awesome all in one instant messaging program. I have been looking for a complete solution to replace the multiple messaging systems I have been using to date – and Digsby it. If you are looking to consolidate your Gchat, AIM, Yahoo Messenger, MSN Messenger, ICQ, and social network profiles such as Facebook Digsby provides a great solution.

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Amazon Video Widgets

Eric Friedman

Amazon quietly released video widgets this week… * Earn money when viewers follow links to Amazon and purchase products. * Easily add product pop ups to your existing videos. * Have price and product information pop up anywhere in your video. I have been brainstorming my thoughts on widgets lately and will be publishing a longer article soon…this move makes me continue to think that this is just the beginning of what is to come in the world of widgets and widget advertising. photo cr

Widget 60
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Finding your technical founder | Seth Levine

VC Adventure

Founder 52
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How do you make money on the Internet? | Seth Levine

VC Adventure

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This Internet thing is just a fad | Seth Levine

VC Adventure

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Theme: Glue - Foundry Group cross-post

VC Adventure

48
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Theme: Glue ? Foundry Group cross-post | Seth Levine

VC Adventure

48
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Serial vs. collective board communication

VC Adventure

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Serial vs. collective board communication | Seth Levine

VC Adventure

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Munger has it right | Seth Levine

VC Adventure

48
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Sonos has guts | Seth Levine

VC Adventure

Product 48
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Apple juice | Seth Levine

VC Adventure

48
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The 6 / 50 rule of internet advertising | Seth Levine

VC Adventure

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The bird is cold | Seth Levine

VC Adventure

48