Sat.Aug 29, 2015 - Fri.Sep 04, 2015

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4 Things To Do On Sunday (That Have Nothing to Do With Monday)

YoungUpstarts

by Tony Delmercado, founder of 1099.me and COO at Hawke Media. I got into an argument the other day with someone who told me I didn’t understand what he has to do to succeed or how much time it requires — which is all the time. “That’s a choice,” I said. It’s good to not be busy. Just turn off the phone. No one will die. There’s a cultural phenomenon happening right now that might have you believing your business or career won’t grow fast enough if you aren’t constantly working.

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4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Many people don’t post about their experiences, but still routinely check first to see what others are saying about the brand and the product online. This new customer paradigm is no longer a homogeneous group driven by traditional media, but a network of unique individuals who interact with each other to de

Customer 212
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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

The following is a guest post by Kirsten Cluthe and Ritika Puri from The Lean Startup Conference team Wondering what’s new in the Lean Startup community? With hundred of thousands of global practitioners, the supply of ideas and best practices is endless. What’s more challenging is finding the right information that will influence positive change within your organization.

Lean 131
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Business Startup Checklist

Up and Running

Starting your own business may sound like an undertaking of epic proportions. The truth is, it’s not. Yes, you’re going to have to work hard, and commit to working on it at all hours of the day, but actually getting set up is simply down to making sure you’ve “checked all the boxes,” which is exactly what this list aims to help you do. I’ve broken the tasks down into manageable categories and included links that will help you complete each stage of getting started.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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The Future Of Human Labor In A Robotic World

YoungUpstarts

By Robert Tercek, author of “ Vaporized: Solid Strategies for Success in a Dematerialized World “ Robots are coming to steal our jobs. We know this because one news outlet after another has told us so. As robots and software-driven automated systems take a larger role in our digital and physical lives, the argument goes, they will displace more and more workers.

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8 Action Items Required To Sustain Market Leadership

Startup Professionals Musings

Sometimes entrepreneurs are so focused on making change happen for others, that they forget that continually changing themselves and their company is equally important. Some get stuck in a rut and get run over by competitors with new technology, like Eastman Kodak, and others get pushed into a crisis, like Apple did, before they reinvent themselves into a new market.

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How to Define Your Target Market

Up and Running

What’s my target market? What should it be? How would I know? Here’s a list of five things that will help you figure it out. 1. Don’t try to please everybody. Strategy is focus. Say you’re running a restaurant; which of these three options is easier? Pleasing customers 40 to 75 years old, wealthy, much more concerned with healthy eating than cheap eating, appreciating seafood and poultry, liking a quiet atmosphere.

Marketing 103
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Tips On Creating A Website And Online Presence For Your Startup

YoungUpstarts

Whether you are in the process of creating a whole new website for your startup, or just tinkering with the old website you have, it is very important to give it a professional and inviting look. At this early stage in the game you just can’t afford to have potential customers getting turned away by an unprofessional and sloppy website experience.

Startup 142
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Fighting Back Against Mobile Phones in the Bedroom

Both Sides of the Table

Technology. It has been a hobby of mine since 1981 when I fell in love with programming, applications and online games. My brain is wired for logic and for problem solving and computers have always helped me fill this compulsion. And since I was 13 years old I have been accustomed to the debate about the limitations of technology or rather the downsides of being overly obsessed with gadgets, devices, software or applications.

Mobile 278
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Kony Opens Austin Office

SiliconHills

Kony, a mobile application development platform, has opened an office in Austin. The startup, based in Orlando, has expanded into the Austin area with an office at 9225 Bee Cave Road with plans to hire 50 employees. The company held an open house at its office last night to celebrate its expansion into the Austin […] The post Kony Opens Austin Office appeared first on SiliconHills.

Austin 57
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City Made: Why NYC Is A Great Place To Be An Entrepreneur

View from Seed

New York City is a tremendous place to be an entrepreneur. For a pursuit that largely revolves around silent time spent at a computer by one person then, slowly at first, a few more people, a bit more talking, and on and on until failure, acquisition, or IPO, it may seem inconsequential to consider where it all goes down. There are, of course, many necessary considerations, emotions, and excursions beyond a laptop and wifi along the path of starting up and so place does matter.

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9 Steps Proven To Build A Successful Sales Team From Scratch

YoungUpstarts

by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting. Building a sales team from scratch is one of the most difficult and important tasks of a CEO. Generating revenue through sales, especially as start-up capital diminishes, can make or break a company’s success. However, hiring the wrong salespeople costs dearly in time and treasure. Fortunately, there is a well-defined formula for success.

Sales 173
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More stupid vendor pet tricks

deal architect

Readers have enjoyed my posts in the past about software salespersons tricks. In the last few years, and especially as I have written the two SAP Nation books I have heard of more stupid behavior towards “end of life” -.

Software 237
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How To Pick The Best Idea For Your Next Business

Startup Professionals Musings

A common request I hear from aspiring entrepreneurs is for an assessment of their latest idea. I don’t even try to assess things at the idea level, since I can’t read minds. I can assess execution plans, if you have any. Yet I believe that business success is more a function of the person than the idea or the plan, so the best idea is one that is a best fit for you, and only you can assess that.

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Balance is weak. Tension is strong.

A Smart Bear: Startups and Marketing for Geeks

Objects in tenuous balance will tumble at the slightest nudge. Objects in tension, on the other hand, are strong. When you fire a gun you pull with one hand while pushing with the other because in tension there is stability. A pull-up bar in a doorframe can hold 200 pounds because it’s in tension, not in balance. Ethernet contains a pair of wires twisted together, electrons moving in opposing directions, because their opposing magnetic fields cancel each other but also act as a shield to foreign

Cofounder 218
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Why I Fell In Love With Reading (After I Became A CEO)

YoungUpstarts

by Solomon Thimothy, founder & Chief Executive Officer of Clickx. When I was younger, I used to read only when I was forced to, or if a grade was at stake. Reading was a chore to say the least. I was never the bookworm type. But that all changed when I became the CEO of my own company. Sounds hard to believe? That makes two of us. When I first began my business I hardly had time to do anything, let alone reading.

Audio 158
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SAP Nation 2.0 Excerpt: Grading S/4HANA

deal architect

As with previous books, I have been excerpting 10% of the contents. You can buy the book at several stores (online in paperback at CreateSpace and ebook at Amazon). 2.0 looks at the prospects of S/4HANA which SAP launched in.

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6 Reasons To Reconsider Your Planned Corporate Escape

Startup Professionals Musings

The grass is always greener on the other side. It seems that everyone I know who works in a corporate environment dreams of escaping to become an entrepreneur, and every entrepreneur wishes he or she had the security of a regular paycheck. As someone who has experience on both sides of this fence, I’m convinced that the move from employee to entrepreneur is far more risky.

Employee 214
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Entrepreneurs Are Everywhere Show No. 1: Richard Witten and Kathryn Minshew

Steve Blank

“That which does not kill us makes us stronger.” Friedrich Nietzsche. Sometimes the best lessons are the most painful. Resilience – the ability to bounce back from adversity – is one of the key attributes of entrepreneurs and was the focus of my first weekly radio show, Entrepreneurs are Everywhere , on Sirius XM Radio Channel 111.

New York 207
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Six Tips to Make Sure You Aren’t Poaching Intellectual Property Along with Employees

YoungUpstarts

By James Pooley, author of “ Secrets: Managing Information Assets in the Age of Cyberespionage “. In today’s hyper-competitive global economy, talent is often your most valuable weapon. If you’re like most business leaders, you’re not above engaging in a little employee-poaching to improve your position. After all, if you can entice an MVP from another company to enlist in your ranks, you’ll deprive the competition of a key asset while taking immediate advantage of your n

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SAP Nation 2.0 Excerpt: S/4HANA questions

deal architect

In time for Labor Day weekend reading, 2.0 is starting to show up in book stores (print at CreateSpace and ebook at Amazon). As with previous books, I will be excerpting 10% of the contents over the next few weeks.

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4 Customer Decision Moments And How To React To Each

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person.

Customer 208
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Why This Startup Teaches Everyone to Code + a Framework to Find a CTO

View from Seed

Traction is a biweekly podcast where founders share the creative or unusual things they did during the seed stage to make early progress. Everyone knows startups should do scrappy things that “don’t scale” — this show explores what those things actually are. Founders from LinkedIn , DraftKings , General Assembly , The Muse , Behance , InsightSquared , and more have appeared on the show.

Framework 198
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How Can Your Company Improve Content Creation And Curation

Brandanew

Content creation and curation is the gathering, organizing and online presentation of content related to a particular theme or topic for your brands. The gathering of information and its delivery to specific end-users or audience is the crux of content creation and curation. Typical forms of content creation include blogging, photography, videography, online commentary and the further editing and distribution.

Curation 192
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The Keys To A Shared Economy Business: Control & Collaboration

YoungUpstarts

by Fabiola Stein, Sage’s Global Head of Marketing for Sage One. Just a few short years ago the “shared economy” business was a term that no one truly understood. Since then it has bloomed past being just a trend to one that keeps gaining in popularity so much so that 68 percent of people around the globe are willing to share assets with others. Millennials like the do-it-yourself business model not because of a nostalgic need for bartering, but because it creates and strengthens a sense of commu

Global 175
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How To Secure A Lead Investor

Gust

By Paula Taas, Founder Institute. You’ve created an amazing founding team, you’ve built a brilliant product that has been gaining a lot of traction, and now you’re looking to expand your company. How do you continue to build your business? By searching for a lead investor in your next funding round. The lead investor is the first step in Read more >.

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Growth Hacking: User Acquisition

Early Growth Financial Services

User acquisition: everyone talks about it, but no one really knows how to do it. For your startup to be successful though, it is critical for you and your team to nail this. Peter Mansfield of CMO.LA outlined some strategies for driving user growth that deliver the most bang for your buck and that can be tailored to cash-strapped startup budgets on our User Acquisition Bootcamp For Startups webinar. 1.

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[New Research] Why Is Facebook Such A Popular Diversion?

Brandanew

Have you ever wondered why is Facebook such a popular diversion? Research has answers. According to a new UCLA research , our brains are wired to connect and be social even when we’re resting. Here’s what the researchers are saying: “The brain has a major system that seems predisposed to get us ready to be social in our spare moments.

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Educating Your Staff On Work/Life Balance

YoungUpstarts

By Melanie Astbury, HR Manager, officekitten.co.uk. New research has revealed the average British worker is now ‘on the job’ for 12 hours a day. The proliferation of technology in everyday life means the days of 9-5 are gone forever, with most of us in work mode from 8-8 instead. Your workplace is most likely full of people who check work emails on their phones, tablets and laptops before arriving in the office and who are still checking and replying long after they’ve gone home for the night.

Employee 172
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The Top 10 Ways to Be a Successful, BtoB Content Marketing Strategist or Entrepreneur

Rembrandt Communications

Are you losing sales by not following these tips? With so much competition in today’s business world, it may seem impossible to get ahead as a BtoB content marketing strategist, entrepreneur or both. Well, it isn’t if you follow a few, key tips. Want to see to see sales and positive awareness skyrocket? Here are… […]. The post The Top 10 Ways to Be a Successful, BtoB Content Marketing Strategist or Entrepreneur appeared first on Boost sales with BtoB Content Strategy and PR here.

PR 130
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Be Someone that People Want to Work With

This is going to be BIG.

I mentioned this in my newsletter yesterday and decided to make a post out of it. People ask me all the time how you find talent, money, etc. My startup Golden Rule is this: Be someone that people want to work with. That's how you get funded. That's how you get hired and how you can hire the best people. It's why you get press and even how to get customers.

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How To Create Remarkable Brand Slogans (And Some Funny Ones!)

Brandanew

Slogans and logos are a quintessential part of branding. We see clever use of slogans not only in business but also in a lot of other fields such as politics and sports. The beauty of slogans is that there is no fixed formula for creating one. Something just catches on while some others simply just do not make a dent. It is hard come up with a winning slogan just by scratching the paper a million times over.

Asia 166
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Chop Wood, Carry Water

YoungUpstarts

By Anthony Zolezzi, serial entrepreneur and author of “ 2Steps2YourBest: How A Centuries Old Zen Proverb Can Help You Find Joy, Abundance And Success “ Many of my colleagues talk about mindfulness, which is enhanced through daily meditation. As they see it, meditation is a tool for being more productive, and although I don’t disagree, I do have a different tool set for maximizing abundance and productivity.

Developer 169
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If You Don’t Plan, You’re Planning to Fail (In Business)

YFS Magazine

We can all get a little overly excited when we know we are ready to become entrepreneurs. It's easy to rush in and just start a business without, first, planning properly.

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City Made: Why NYC Is A Great Place To Be An Entrepreneur

View from Seed

New York City is a tremendous place to be an entrepreneur. For a pursuit that largely revolves around silent time spent at a computer by one person then, slowly at first, a few more people, a bit more talking, and on and on until failure, acquisition, or IPO, it may seem inconsequential to consider where it all goes down. There are, of course, many necessary considerations, emotions, and excursions beyond a laptop and wifi along the path of starting up and so place does matter.

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August Roundup: What Are The Most Effective Content Marketing Strategies?

Brandanew

I’m going to start with news that’s closest to my heart. Those of you who receive our weekly postcards already know this. We’ve had a little change at Brandanew , and have a new office now in Ann Arbor, Michigan, in the United States. Our German love and team stays, but the official correspondence office and personally my coordinates are now colored maize and blue :-).

Marketing 158