Tech Support *is* sales
A Smart Bear: Startups and Marketing for Geeks
MAY 17, 2010
You probably think of "tech support" as the bottom of the food chain. "Shit flows downhill" and all that. After all: Tech support deals with insane customers. Tech support answers the phone; a job even salesmen don't want. Tech support keeps angry customers at bay while having no power to effect change. Yep, that sounds lowly. Dismal too — how would you like to deal with an irate voice screaming at you when you know how to fix the problem but lack the authority to do it?
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