What did they do before you came along?
A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Sounds obvious; I want to take it a step further, like this: Ignoring most of your potential market , how are expert, power-users doing this today, without your software?
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