[Review] Twitter Is Not A Strategy
YoungUpstarts
JANUARY 8, 2015
'How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity? Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book “ Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing “ Author of the book “ What Chinese Want: Culture, Communism, and China’s Modern Consumer ” (read o
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