The Case for In-Stream Advertising
Both Sides of the Table
NOVEMBER 22, 2009
The topic of whether in-stream advertising has heated up. I just read well written pieces on the topic by Ross Kimbarovsky , Robert Scoble , Paul Carr and the NY Times. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. 1.
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