Lessons Learned: A hierarchy of pitches
Startup Lessons Learned
OCTOBER 28, 2008
Lessons Learned by Eric Ries Tuesday, October 28, 2008 A hierarchy of pitches Every company will need to pitch itself from time to time. Usually we think of pitches in the context of raising money, but that is only one of many pitch situations. We pitch to potential partners, vendors, publishers, conferences, employees, and even lawyers. Its different from selling a product, because it is not part of our regular business practice, is not something that relates to our core competence, and tends n
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