Selling to large enterprises costs big dollars no matter how frictionless your sale is
BeyondVC
AUGUST 26, 2008
I have written a number of times about frictionless sales and how on-demand companies have a huge opportunity to reduce their sales and marketing costs and subsequently scale their business more efficiently. Here is an excerpt from a prior post : Frictionless sales means reducing the pain for customers to adopt and use a service/product and consequently reducing the cost of sales and marketing to get a customer and generate revenue.
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