David Beisel
Once a startup has raised seed capital, plenty of theories and advice exist on how to successfully raise a Series A. Recently, we looked at our own portfolio at NextView Ventures to dig a little deeper on how startups actually raise that next round of financing.
It’s been four years since we founded NextView Ventures, so we’re now at a critical mass of startups that have accomplished this Series A milestone. Of the NextView-backed founders have have tried to raise this round, over 70% have done so (compared to a mean success rate in the industry of around 27%, according to some sources). Given this volume, we can now draw several insights from which others might learn.
Our hope is that, in being transparent around the factors leading to successful Series A raises, everyone involved can be more effective at helping a given startup reach this critical financing stage.
While several assumptions heading into this analysis wound up being validated, we were surprised by a few different findings. Regardless of our hypotheses, some of the learnings we uncovered in examining the companies in our portfolio which have successfully raised a Series A include the following:
- The average time from seed to Series A was 308 days, or about 10 months.
- The mean Series A size was $5.2M.
- Roughly four different “philosophies” exist to reach Series A, each with pros and cons. (More on these below.)
- Startups with large, lifecycle VCs included in the seed round syndicate did not reach Series A faster than those who did not. There was no meaningful difference.
- However, large, lifecycle VCs who invest in a seed round seem to correlate to an increase the size of the Series A raised by a given startup.
- Higher founder salaries, which some investors view as a sign of being less hungry or aggressive, did not affect how quickly a startup raised its Series A.
Do Large, Lifecycle VCs Affect Time to Series A?
The pros and cons associated with including a larger lifecycle VC in a seed round has been thoroughly covered elsewhere. It was surprising to learn, however, that there wasn’t a meaningful difference in the likelihood of success in raising a Series A with a lifecycle VC in the seed round, nor was the time between the two rounds affected. (To emphasize: Though we at NextView are an institutional VC, we are exclusively seed focused and don’t employ a lifecycle strategy.)
Where larger firms appear to have the most influence, however, is in the round size. If a lifecycle VC was involved in the seed investor syndicate, the Series A was noticeably larger, at a $5.9M average versus $4.9M in our portfolio.
One explanation could be that, when VC firms have been involved in a company for a while, they’re willing to put more capital at risk in subsequent rounds given the familiarity – a very interesting takeaway when founders think about seed syndicate composition and subsequent runway. They may not raise Series A quicker, but they’re more likely to raise more dollars.
4 Operating Philosophies Affecting Series A Raises
In a past blog post, I characterized four winning strategies which startups could employ to successfully raise a Series A. They are:
1. Build Audience Momentum
Foster product development and marketing which creates organic (or somewhat organic) user traction. This focus translates into big top line figures, including some admittedly vanity metrics and pretty graphs to tell the startup’s story to investors (though with less substance and less focus on business metrics or even deep engagement for now).
2. Generate Real Revenue
Another approach to raise Series A is to drive meaningful revenue. For B2B startups especially, this is the best signal of product-market fit – a sign that the company is investable.
3. Craft a Small Scale Machine
Similar to a revenue-focused strategy, this approach goes further than vanity metrics in demonstrating ultra-high engagement and penetrations into a small number of users/buyers. These users/buyers then have a clearer LTV/CAC ratio with less focus on the top-line revenue metric. These small-scale economics are often very attractive to Series A investors.
4. Create an Unstoppable Vision of Promise
Lastly, some entrepreneurs can succeed by conveying as much excitement and qualitative promise as possible about what’s still to come: sensational press, luminary advisors, blue-chip customers about sign on, a dream team of co-founders, and so forth. There are definitely examples (and not a small number of them) where this works in securing Series A dollars.
Using the above four approaches, I classified the set of companies in our portfolio which successfully raised Series A by their implicit (or sometimes explicit) strategy. Here were the results in both time to raise Series A (post-seed) and dollar amount of those rounds:
What We Learned
Companies defining success based on initial revenue growth took the longest to raise Series A, at 323 days. However, when they did eventually raise their Series A, these rounds averaged to be much larger. We interpret this to mean that the Series A investors placed their greatest faith – demonstrated by their larger check sizes – into those companies which were closest towards building actual large, scalable businesses. It took these startups a bit longer to get there, but they were rewarded for it. (I thought this was a comforting result, actually.)
Perhaps surprisingly, however, the next most salient category was Promise. These startups raised the second-highest amount of capital in their Series A rounds, and they did so in a remarkably short amount of time – 261 days, or almost two months shorter than the 10 month average. Founders with the remarkable gift of selling the vision of what could be (as opposed to what has already been accomplished) were able to secure extremely quick and healthy-sized Series A rounds. It also makes sense that the time between the seed and the Series A round was the shortest, as there wasn’t as much time required to generate traction – or else the founders and seed investors realized they needed to strike while they could still sell a vision without much substance behind it yet.
Our Main Takeaways
The takeaway here isn’t that one approach is “right” or “better” than another for all startups. Rather, the conclusion is that it’s best to explicitly define what the fundraising milestone strategy is during the seed stage. This helps you both effectively orient the company towards a successful Series A and have expectations about the contour and timing of that round. Are you building on hype and promise? Go for your Series A earlier. Are you building a revenue-based success story to tell investors for Series A? Know that you may need to be more capital efficient after your seed raise in order to last longer than other strategies, but shoot for a larger round once you do begin that process.
In the end, the seed-stage is all about traction and forming that story if the plan is to raise your Series A as a founder. In order to focus, articulate your strategy and optimize your first 18 to 24 months around that philosophy.
Editor’s note: We later created a SlideShare overview of this study, which you can find below. For more SlideShares from NextView, visit slideshare.net/nextviewvc