A Smart Bear: Startups and Marketing for Geeks

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Why your company should have a single email address

A Smart Bear: Startups and Marketing for Geeks

Despite experts routinely claiming Email 1.0 will soon be replaced by their own Email 2.0 ; Email 1.0 Yet, when it comes to email management, most companies seems to adopt a somewhat broken posture: either they don’t advertise any public email or they advertise too many of them. is here to stay.

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Do I dare call bullshit aloud? Do you?

A Smart Bear: Startups and Marketing for Geeks

The title of the email was excellent: “Guest Blogger Proposal – An Interesting Twist.&#. I won’t repeat the entire contents of the email, not because of “privacy&# but because it was 729 words which is almost the length of this article and who has time to read all that? I guess the answer is: This many.

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Hiring Employee #1

A Smart Bear: Startups and Marketing for Geeks

Five quick pointers on startup hiring and Disagreeing with Entrepreneur Magazine by Dharmesh Shah — Assorted tips, all important. You already live by this Code of Turmoil because you’re the entrepreneur; you have no choice. There’s enough crap you’re having to figure out without also having to decipher an email.

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On the (un?)importance of design

A Smart Bear: Startups and Marketing for Geeks

Not only were the pages just ugly, they were peppered with database errors and CSS blowups: Just look at us now , sporting a grayscale 1950′s automotive motif playing off the “engine&# concept using the latest in CSS3/HTML5 trickery: It was such a contrast, customers emailed us saying “Thank God you fixed that horrible website.

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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

To get your question answered , email me at asmartbear -at- shortmail -dot- com. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. This is part of an ongoing startup advice series where I answer (anonymized!) questions from readers, like a written version of Smart Bear Live.

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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

Evidence" means emails and Tweets and testimonials that use those words exactly; otherwise you're likely interpreting their feedback to match your expectations. (I Or email them and see if you can get some advice! I publish my email address you know. I find myself constantly guilty of this disconnect.) Bookkeeping is like that.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We'll have an email address so people can communicate with us without picking up the phone.". For example, here's what the founder's ( Josh Baer ) availability looks like: Instead of trading emails with lists of available time-slots, Josh just sends the link to this page and the other person uses the product to schedule a meeting.