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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. So what does it take?

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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

I then had to review a nefarious IP lawsuit filed against another company and help the CEO figure out whether we should just pay it or join forces with the other companies named and fight it. I raced home to put my kids to bed, say hello to my wife and then spend a grueling administrative hour doing email. But it’s only Tuesday.

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Surviving Chargeback Fraud — How to Keep Your Business Safe

Up and Running

You made the sale, accounted for the revenue already, only to be forced to give back the money and even pay a fee on top of it all. If you get a little too much, and your chargeback ratio (total chargebacks divided by total sales) reaches a certain level, you’ll either lose your merchant account or get charged higher processing fees.

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The Advanced Guide to Transactional Emails That Convert

ConversionXL

Transactional emails are the key every good marketer is talking about, but that few are doing something about. Promotional Emails vs. Transactional Emails: What’s the Difference? Promotional emails are strategically sent to promote a specific marketing initiative or campaign. [Tweet It!]. via Litmus).

Email 48
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NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

You’ll refine your sales and investor pitch. Someone Stole My Startup Idea – Part 3: The Best Defense is a Good IP Strategy First Rule of Fight Club Does NOT Apply Worry About People Listening To You, Not About Them Stealing Your Ideas If you love your idea, set it free…. Entrepreneur: Following is an email describing my idea.

NDA 211
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NDA Stealth Mode and Sharing Your Startup Concept

SoCal CTO

You’ll refine your sales and investor pitch. Someone Stole My Startup Idea – Part 3: The Best Defense is a Good IP Strategy First Rule of Fight Club Does NOT Apply Worry About People Listening To You, Not About Them Stealing Your Ideas If you love your idea, set it free…. Entrepreneur: Following is an email describing my idea.

NDA 198
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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

To get your question answered , email me at asmartbear -at- shortmail -dot- com. product that barely worked, no sales organization (except tech support, which often works better anyway ), and I just hoped they’d run a credit card. The contract says you retain the IP and are allowed to sell a product like this to other companies.

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