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Gust Blog - Thoughts on startups by investors that fund them

Gust

Subscribe by email. And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Get Gust by Email. Enter your email address to subscribe to the Gust Blog. Invested Interests. Who Makes the Money on an Inevitable Shoe Dropping? Subscribe to the Gust Blog.

Startup 180
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3 Essentials for Selling Your Marketing Plan to Investors

Gust

Somebody asked me in email what investors look for in the marketing portion of a business plan and/or business pitch. If and only if that potential market seems to come alive, it needs credible plans to move from ideas and messages into media and concrete marketing programs with some backbone and metrics to them. What works?

Marketing 119
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Assume Your Market is People Like You, Then Fail

Gust

Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. Use social media, search engine optimization, blogging, and mobile media. Everyone must have a web site that is complete, inviting, and easy to use. These will beat word-of-mouth any day.

Marketing 136