Startup Professionals Musings

OCTOBER 15, 2022

Others send investors email and business plans in all uppercase or no punctuation. In this context, investors are attracted to thought-leaders visible on social media, and people with strong technical credentials. Some entrepreneurs love to talk and produce videos, but hate to write anything down.

Intellectual Property 278

Intellectual Property Angel Investor Early Stage Venture Capital 278

Startup Professionals Musings

APRIL 16, 2022

It is your responsibility to facilitate regular communication between team members and all constituents via all channels, including social media, email, and video. The recent pandemic and remote team members have made the focus on social even more critical. Spiritual connections.

Technical Review 353

Technical Review Cofounder Employee Global 353

Startup Professionals Musings

FEBRUARY 8, 2023

I recommend using digital channels, including email and social media, personalized, if possible, with promotions. Now is the time to reach out to satisfied existing customers for repeat business, as it is less expensive to generate more revenue from your past customers than it is to land new ones.

Technical Review 239

Technical Review Revenue Social Media Cost 239

Startup Professionals Musings

JANUARY 13, 2020

Others send investors email and business plans in all uppercase or no punctuation. In this context, investors are attracted to thought-leaders visible on social media, and people with strong technical credentials. Some entrepreneurs love to talk and produce videos, but hate to write anything down.

Intellectual Property 316

Intellectual Property Angel Investor Early Stage Venture Capital 316

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Customer 431

Customer Marketing Social Media Channel 431

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

DECEMBER 17, 2012

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Media 233

Media Entrepreneur Social Media Social Network 233

Startup Professionals Musings

MAY 20, 2017

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Media 137

Media Social Media Startup Social Network 137

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 228

Social Media Media Customer Viral 228

Startup Professionals Musings

JUNE 3, 2019

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. Make your company visible, reachable and responsive through social networks.

Security 195

Security Technical Review Social Network Software Review 195

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Email marketing. One of these experts, David T. You can start an SEM campaign with as little as $50 today and get results very quickly.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

MARCH 11, 2023

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept. Craft and hone your elevator pitch early.

Elevator Pitch 315

Elevator Pitch Public Relations Social Media Startup 315

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

MARCH 31, 2023

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Nurturing stage email performance. That makes it easier to collect results indicators, including number of emails sent, open rate, click rate, and email bounce rates. Don’t just use these in isolation.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

OCTOBER 8, 2018

For example, I still find businesses asking you to print, sign, and return documents by mail in lieu of digital signatures or email. Make sure your channels are open and responsive, through social media, websites, and easy access to executives. In my mind, these are killing their businesses.

Technical Review 211

Technical Review Channel Social Media Metrics 211

Startup Professionals Musings

SEPTEMBER 10, 2023

These days, with all the new technology, including smartphones and social media, many are convinced that multi-tasking is the answer. Yet there is more and more evidence that jumping tasks on every alert for a new email, text, or phone call actually decreases overall productivity.

Social Media 242

Social Media Email Product Entrepreneur 242

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

Customer 420

Customer Marketing Social Media Campaign 420

Startup Professionals Musings

FEBRUARY 15, 2023

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Equity 349

Equity Hockey Stick Bootstrapping Sweat Equity 349

Startup Professionals Musings

JULY 3, 2020

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Nurturing stage email performance. That makes it easier to collect results indicators, including number of emails sent, open rate, click rate, and email bounce rates. Don’t just use these in isolation.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media.

Startup 315

Startup Social Media Analytics Cloud 315

Startup Professionals Musings

FEBRUARY 24, 2017

Use visibility and social media to pull clients in. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation. The days of a hardworking introvert hiding in the back room are gone.

Differentiation 141

Differentiation SBA Social Media Dividend 141

Startup Professionals Musings

DECEMBER 7, 2022

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

SEPTEMBER 29, 2022

Every business leader I know is overloaded with data these days, with a wealth of new business tools, social media channels, and countless emails and text messages. Choose only the best media formats for each type of content you choose to engage with, across the range of text, audio, and video.

Artificial Inteligence 299

Artificial Inteligence Framework Social Media Audio 299

Startup Professionals Musings

JUNE 4, 2010

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Marty Zwilling.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

DECEMBER 25, 2020

These holidays, with all the new technology, including smartphones and social media, many are convinced that multi-tasking is the answer. Yet there is more and more evidence that jumping tasks on every alert for a new email, text, or phone call actually decreases overall productivity.

Social Media 425

Social Media Email Entrepreneur Product 425

Startup Professionals Musings

APRIL 26, 2014

Determine where email and social media add value. If email is your preference, communicate that to your team and contacts, perhaps minimizing office interruptions. One of the greatest benefits of improved time management is that it allows you recognize and follow-up on unexpected opportunities or pivots that could come your way.

Management 263

Management Entrepreneur Technical Review Social Media 263

Startup Professionals Musings

MAY 12, 2021

Cold calls to strangers and email blasts are not so productive. Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative.

Las Vegas 385

Las Vegas Matching Marketing Social Media 385

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Email marketing. One of these experts, David T. You can start an SEM campaign with as little as $50 today and get results very quickly.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

DECEMBER 6, 2014

Others send investors email and business plans in all uppercase or no punctuation. In this context, investors are attracted to thought-leaders visible on social media, and people with strong technical credentials. Some entrepreneurs love to talk and produce videos, but hate to write anything down.

Angel Investor 268

Angel Investor Intellectual Property Entrepreneur Early Stage 268

Startup Professionals Musings

DECEMBER 29, 2017

If you receive an email or phone call requesting details on your plan from someone you don’t know, don’t assume that asking them to sign an NDA will protect you. I also recommend that you practice explaining your concept in marketing terms through social media, networking opportunities, and crowdfunding.

Non-disclosure Agreement 153

Non-disclosure Agreement NDA Technical Review Due Diligence 153

Startup Professionals Musings

DECEMBER 3, 2022

Since the start of the digital revolution several years ago, when the Internet and social media gave everyone instant access to you as well as your business, I have recommended personal branding as a basis for survival and thriving in this new world. Don’t be too humble. Ramp up face-to-face time with key contacts.

Social Media 314

Social Media Media Internet Community 314

Startup Professionals Musings

FEBRUARY 22, 2014

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. Make your company visible, reachable and responsive through social networks.

Security 251

Security Technical Review Entrepreneur Social Network 251

Startup Professionals Musings

JUNE 4, 2017

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. Make your company visible, reachable and responsive through social networks.

Technical Review 136

Technical Review Entrepreneur Social Network Software Review 136

Startup Professionals Musings

MAY 22, 2019

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Entrepreneur 240

Entrepreneur Social Media Media Social Network 240

Startup Professionals Musings

MAY 18, 2020

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Hockey Stick 423

Hockey Stick Bootstrapping Sweat Equity Intellectual Property 423

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept. Craft and hone your elevator pitch early.

Elevator Pitch 312

Elevator Pitch Public Relations Marketing Social Media 312