A Smart Bear: Startups and Marketing for Geeks

APRIL 11, 2011

For example, email newsletter systems like Constant Contact or MailChimp let you collect names and send email. Whether it’s blog posts, Twitters, Facebook updates, discussion forums, or that arcane so-last-millenium technology known as “email,&# we’re writing more now than ever. Now write about that.

Widget 268

Widget Social Media Software RSS 268

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

Here’s an email I got last week: Hello Jason, I am a big fan of your advice and wanted to see if you could offer any advice for marketing my start-up XYZ. He told me in a later email that he knows it wasn’t the best way to go, but “I’m a product guy.” Any advice will help. Who are your persuading?

Customer 279

Customer Software Review SEM Technical Review 279

A Smart Bear: Startups and Marketing for Geeks

AUGUST 28, 2012

To get your question answered , email me at asmartbear -at- shortmail -dot- com. Here’s a sample email that I’d use myself. Subject: Announcing new pricing for ${product} This is ${name}, founder of ${company}. If you have any questions or concerns at all, please reply to this email or call ${phone}.

Software Review 240

Software Review Technical Review Email Revenue 240

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

We use email; we use Word; we use task manager; we use a file sharing tool. Meetings are definitely one of those places, but email is another primary way that that comes in. Edwin: Correct, I fully agree and the name MeetingKing already says that my initial focus definitely was on meetings, right? That’s a challenge.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2012

In the past six months the tenor of the comments and email from strangers has changed. In response to an innocuous opinion piece about whether new top-level domain names are useful or wasteful , I hoped for and expected counter-arguments. That’s a good one because I’ve got subjective stories and objective data.

New York 248

New York Ruby Social Media RSS 248

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 20, 2010

Specifically, I had at least peripherally helped a bunch of other startups over email and at various meet-ups and co-working spaces, and now I called in the favors. (At So I hit the meetings again — email, phone, in-person, whatever. I'd been networking for a while so I had a nice list to call on.

Startup 239

Startup Campaign Turkey Customer Development 239

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

I see the name of Noel’s company. Why don’t you give Jason the name of your company or your URL? We’re an integrate from that company but we had a lot of regret in hindsight when it came with the name that we picked. But we managed to grow a few customers, so that’s good, in spite of the name.

Widget 204

Widget Cofounder Technical Review Software Review 204

A Smart Bear: Startups and Marketing for Geeks

AUGUST 30, 2010

A VA can be domestic or international, as long as they have a computer and an email account. How about reminder emails? Could a human being run a report once a month and send emails or charge credit cards? I have a list of blogs that I read and quickly added them to my list to send a personal, targeted email to each.

Software Review 284

Software Review Startup Technical Review Hosting 284

A Smart Bear: Startups and Marketing for Geeks

MAY 10, 2010

When a potential buyer made a search, they grabbed their email or phone number and said "Thanks, we're going to find you a great deal by Thursday." Their pitch was awesome: "I've got a lead for you; his name is John Doe and he's looking for a 10x20 with air conditioning. Instead SpareFoot decided to automate nothing.

Business Model 310

Business Model Finder SEO Bootstrapping 310

A Smart Bear: Startups and Marketing for Geeks

JULY 24, 2012

… and if you’d like to appear on a future episode of Smart Bear Live, send an email to Patrick.Foley@microsoft.com to schedule a recording with Jason. And that’s what your name is. Jason: SyncBloc. That’s unfair. Look Dan, so I know exactly what your company does. I know exactly who you are.

Silicon Valley 204

Silicon Valley Software Review Internet Technical Review 204

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

You’re going to tell Jason and Bob just the name of your URL, nothing else, and see if Jason can figure out what it is. It helps you manage, at first a checking account, is where the name came from, through text messaging. It does a lot more than that now, but that’s where the name came from. Jason: Chext?

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

A Smart Bear: Startups and Marketing for Geeks

JANUARY 4, 2010

Make a spelling mistake in an email? Maybe you're always misplacing documents and emails. When you go to write an email, you can check spelling. Or you could use a tool like Google Desktop which lets you instantly find any document by name or content, so it doesn't matter that you suck at filing. Here's how you do it.

Email 236

Email Cloud Product Technology 236

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 1, 2010

In this case, fear takes the form of a tiny spreadsheet: I know it's looks silly to name the very day that we run out of money — why not include the hour and minute too? Four minutes after emailing this internally someone responded with a way for us to launch a week earlier than planned. Sometimes fear is a good motivator.

Exit Strategy 247

Exit Strategy Startup Bandwidth Revenue 247

A Smart Bear: Startups and Marketing for Geeks

JANUARY 25, 2010

Then, because you collect the card, you have their contact info (their name, company, and address), so you get to follow up later. Emails probably work. Because you can use the tradeshow's name in the subject of the email, people will probably read your email blast. Call/email everyone you can find.

Software Review 287

Software Review Sales Email Naming 287

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 28, 2012

Yes, the email program “Eudora” is named after Welty.) I remember having to write an essay about Eudora Welty’s short story Why I live at the P.O. If you haven’t read it, don’t fret. No one in the class understood what the story meant.

Texas 239

Texas Framework America Finance 239

A Smart Bear: Startups and Marketing for Geeks

AUGUST 8, 2012

… and if you’d like to appear on a future episode of Smart Bear Live, send an email to the Smart Bear Live producer, Patrick.Foley@microsoft.com , to schedule a recording with Jason. Jared: Well, the name of the company is Padseeker.com. So we’re trying to build.

API 220

API Software Review Hosting Technical Review 220