Trending Sources

The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly.

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PR Cheat Sheet: 10 Elements of a Savvy Pitch Email

Fresh Inc.: The Staff Blog

If you''re going to go to the trouble of pitching journalists over email, make your messages count. Finely tune your emails.

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Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. With PR, a story needs to exist before an article is written.

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Million Dollar PR On A Dime

YoungUpstarts

good pitch can be accomplished through email, or even LinkedIn. Professionalisms marketing PR public relations startup advice Ann Noder

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Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

View from Seed

Once they have that, I suggest emailing in priority order. Lauren Landry: Like a human. So I encourage people to make that human connection.

Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?

Rembrandt Communications

The post Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news? Well, I’m sorry.

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Do Your Own PR

Mike Michalowicz

Let’s get this straight right now: PR stands for Public Relations. This is how you can do your own PR: Know Thy Journalist. It’s not.

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Share on Tumblr email share Share on Tumblr email share. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. People generally don’t like to be part of blast emails, and journalists are no exception.

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Do Your Own PR--Like a Pro

Fresh Inc.: The Staff Blog

Why pay big money to a PR firm when it''s so easy to get media coverage? Targeted emails. Here''s how to do it on your own. Maybe.

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5 Data-Backed Tips for Boosting Your PR Response Rate

Duct Tape Marketing

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. sent your email.

PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

Don’t wait for journalists to find you; they all publish their email addresses, and they’re looking for something interesting to write.

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How Smart Companies Use PR to Get the Word Out

Fresh Inc.: The Staff Blog

It's called PR. have used PR as a very effective marketing and advertising tool for many years, for all of my companies.

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Mass Emails. One Big Launch.

PR 45

The Best PR-Reporter Relationships Are Selfless

Fresh Inc.: The Staff Blog

PR people in many cases are borderline intolerable. This is the long game of PR--one that''s about relationship-building over instant results.

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8 Publicity Fails of PR Pros and Over-Eager Entrepreneurs

Fresh Inc.: The Staff Blog

If your PR person isn''t getting you results, these missteps might be to blame. But, the PR stuff? You sent it as an email blast.

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How to apply PR strategies to improve your company’s SEO

The Next Web

PR has always been a multifaceted discipline. The techniques that PR professionals use to generate positive press are numerous and diverse.

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6 Tips From the PR Pros

Fresh Inc.: The Staff Blog

But before long we learned that PR is a grind. PR is a grind. PR involves constant rejection--or even worse, silence. We sure did.

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What Businesses Can Learn From Donald Trump’s Email Marketing Failures

crowdSPRING Blog

If we’re being honest, there have been a slew of PR and marketing missteps made by Team Trump in the election cycle thus far, and none of them have had the impact one might expect. But there is one arena in which poor marketing strategy  is  have a deleterious effect on the campaign: email marketing. million active email users.

12 Online PR Blunders to Avoid

Fresh Inc.: The Staff Blog

You could cause a huge PR mess. Retweet With Care While it's easy to retweet articles or messages, doing so without care can lead to PR gaffes.

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How to Hack the PR Machine

Fresh Inc.: The Staff Blog

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR.

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Meet the Startup That's Making PR Firms Sweat

Fresh Inc.: The Staff Blog

PressFriendly is offering a middle ground between DIY marketing and expensive PR agencies. It costs less than $2,000 to run a PR agency.

PR 24

How to Handle a Disaster, Not Just the PR Fallout

Fresh Inc.: The Staff Blog

There is no shortage of advice on how to step up your PR efforts to survive a disaster. Just as Toyota comes to grips , via a $1.2 million cars.

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10 Insightful Stats to Boost Your PR Efforts in 2016

Duct Tape Marketing

10 Insightful Stats to Boost Your PR Efforts in 2016 written by Guest Post read more at Duct Tape Marketing. The golden time to send an email.

Get Great PR: 7 Things You Must Do

Fresh Inc.: The Staff Blog

Have you orchestrated a successful PR launch? In the quest to win the hearts and minds of the press, you're going to have to do all the work.

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Save Yourself – Three Smart Email Strategies That Can Save Your Job

YoungUpstarts

Here are 3 useful strategies that every professional should use to avoid getting destroyed by email and other forms of e-communication: 1.

Email 16

Be Your Own PR Firm

Fresh Inc.: The Staff Blog

There''s a third alternative: Instead of spending part of your precious cash on outside help, become your own PR representative. she asks.

PR 10

Four Things to Do Before Emailing an Influencer

Duct Tape Marketing

Four Things to Do Before Emailing an Influencer written by Guest Post read more at Duct Tape Marketing. But is it time for a cold email yet?

Email 20

Book Marketing – What Can A PR Pro Do For You

YoungUpstarts

As servants of the all-important book launch, PR professionals tie up every loose end to ensure an author’s writing gets the recognition it deserves.

B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips

B2C 36

Say Goodbye to Junk Email

Fresh Inc.: The Staff Blog

Two new tools can help tame your overflowing email inbox. But I was still being barraged with dozens of non-urgent or unwanted emails.

Email 21

This Startup Could Be PR Firms' Worst Nightmare

Fresh Inc.: The Staff Blog

receive hundreds of emails weekly pitching different companies for me to cover. The result? doubt it.

Are you Providing Customers with Solutions?

Rembrandt Communications

Business Content Strategy eMail Marketing Increase Sales Marketing PR Small Business Public Relations With this in mind, what are you doing to provide […].

SEO 32

How to Avoid a PR Nightmare

Rembrandt Communications

5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed.

How Are You Boosting Buzz for Your New, Business Investment?

Rembrandt Communications

Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PR Reaching Goals Sales SEO Small Business Public Relations Social Media Strategy Now, it’s time to tell the world about your products and services and start generating interest and revenue. Where do you begin? Well, it’s […].

5 Best Practices For Increasing Earned Media For Your Brand

Brandanew

In order of trust, earned media or organic mentions of your brand by influencers, your friends and family, or your consumers, rank at the very top.

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Startups: Don't Hire a PR Agency

Market by Numbers

Some entrepreneurs get in this fix because they fail to distinguish between PR and other marketing tactics.  Does anyone?   Comments welcome!

[Infographic] That (Annoying PR) Thing You Do

YoungUpstarts

88% think it is important to leave email addresses and phone numbers on the releases; Online Presence. Engaging Visuals.

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3 Reasons You Shouldn't Copy Apple's PR Strategy

Fresh Inc.: The Staff Blog

Shutting out reporters is a bad idea. A few days ago, I found myself emailing the press email address of a major corporation for a story for another website. Dan Lyons, marketing fellow at Hubspot but more importantly a notable technology journalist who commented on Apple for many years, says that you can learn a lot from Apple''s PR.

Cracking the PR Code of the Google Mystery Barge

Fresh Inc.: The Staff Blog

PR stunts designed to build buzz can backfire if they''re viewed as self-serving. Here''s how to pull off a successful teaser campaign. ”

PR/Media Exposure Campaigns: How Long Should They Be?

Up and Running

PR and Communications PR press coverage Todd Brabender3-6 month campaigns: 38%.

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