Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

Both Sides of the Table

JUNE 12, 2013

I see it on email even more. ” In it he talked about how he gets daily emails asking for intros to Oprah (he does a lot of work with her) and his advice. And it applies to business relationships & networking as much as it does to remuneration in the workplace. It seems we live in an era of “ask.” Lots of asking.

Los Angeles 407

Los Angeles PR Networking Partner 407

Both Sides of the Table

JANUARY 21, 2010

But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual. You have this perception that they’re billing you for the lunch meeting they invited you to and the friendly banter emails flying back and forth. I worked with Sam Angus at Fenwick & West.

Southern California 318

Southern California Silicon Valley IP Stock Options 318

Both Sides of the Table

MAY 13, 2018

The surest sign a fund-raising process has stalled is when you aren’t getting follow-up meetings or hearing from the VC or hearing from friends that they got a phone call or email asking about you. they told you it was a great meeting but then they don’t respond to emails) DO NOT ASSUME it means they’re not engaged. Sometimes?—?best

Term Sheet 332

Term Sheet Due Diligence Campaign Sales 332

Both Sides of the Table

OCTOBER 4, 2009

They generated an enormous amount of inbound leads through PR, email blasts and heavy efforts with analysts such as Gartner Group, IDC, Aberdeen Group, etc. If you’re not ready to buy then you go into an email database. Your goal as a website is to elicit my email address out of me with as little else required as possible.

Sales 319

Sales Sales Cycle Startup Reputation 319

Both Sides of the Table

JANUARY 16, 2012

In the era of social networks, LinkedIn, Facebook messaging, Quora and email addresses that are easily guessable, it’s easy to think that maybe you should just approach a VC directly. When I get these inevitable emails or calls I respond the same way, “It’s a shame for me that I’m too late to your process.

Developer 366

Developer Silicon Valley PR Las Vegas 366

Both Sides of the Table

DECEMBER 24, 2010

When I get a card with no hand-written note from anybody and when it comes from an investment bank I once met, a PR firm I’ve never worked with or a law firm with whom I did one transaction I always think, “what’s the point?&# I know it was sent by their assistants and they put in no effort themselves.

Term Sheet 283

Term Sheet Green Database PR 283

Both Sides of the Table

DECEMBER 20, 2010

Twitter never seemed to really take the offense in PR and marketing. As the standard gained popularity more people started “subscribing&# to output of their favorite content – either as an email newsletter or as an XML feed into their RSS Reader such as Google Reader. I guess it wasn’t in their DNA.

XML 349

XML Curation RSS Viral 349

Both Sides of the Table

MAY 1, 2010

Make sure to send a monthly email to all board members / investors with a link to your spreadsheet saying, “I’ve made a few updates. But we barely get through all our email let alone log into online spreadsheets. It’s the kind of thing you’d give to your PR company if you could afford one.

Software Review 301

Software Review Early Stage Agile Partner 301

Both Sides of the Table

MARCH 8, 2010

As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. The obvious starting point is to email a few friends and let them know you have a new blog. Don’t be overbearing – just an email saying, wanted to let you know about my new blog.

Analytics 286

Analytics Audience Hosting Email 286

Both Sides of the Table

FEBRUARY 24, 2019

Have calls or emails with other board members before the board meeting Equally I spend a lot of time talking with other non-management board member prior to the board meeting. Very few people can resist the temptation to “just quickly check” email in the down moments. And importantly?—?even

Cofounder 251

Cofounder Conversion Management Founder 251

Both Sides of the Table

SEPTEMBER 8, 2009

Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives. You’d get a lot more experience from reading about marketing online or in books and then testing out the concepts for yourself.

NPV 337

NPV Chicago Balance Sheet Database 337

Both Sides of the Table

MARCH 1, 2011

Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. I know that I’m not always perfect on email because the volume is so high and it has become such a chore. You can appeal to your audience directly and build support.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Both Sides of the Table

FEBRUARY 25, 2010

But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. I always made them commit in an email to the day they would ship documents and then I’d hold them too it. I’d send them their email and point out the docs were late. I’m not saying that these points are unimportant.

Technical Review 301

Technical Review Term Sheet Due Diligence Venture Capital 301

Both Sides of the Table

MAY 5, 2011

He’s been steadily emailing me for the past 18 months with ideas for local entrepreneurs I “have to meet&# and has been egging me on to spend more time in Seattle. Not to mention every major agency, many PR firms, etc. Dave is ex-Amazon and is a tireless advocate for the Seattle community. He’s why I came this week.

Seattle 317

Seattle Silicon Valley Technical Review Los Angeles 317

Both Sides of the Table

FEBRUARY 3, 2011

He started by using email (send your eCard to a friend) and there he sees 3-4 clicks back per share action. <Small plug> – I invested in an awesome company called … awe.sm … that is a performance tracking tool that let’s you measure efficacy of channels like this (email, facebook, twitter, linkedin, etc.)

Viral 303

Viral Investment Bankers Video Business Model 303

Both Sides of the Table

DECEMBER 14, 2009

The moderator asked the question, “if an entrepreneur writes an email to a VC and doesn’t hear back what should they do?&# This VC responded, “Move on. If you fold at the first un-returned email what hope to you have as an entrepreneur? I emailed him back with my bona fides and made the case again.

Entrepreneur 338

Entrepreneur Silicon Valley Florida 338

Both Sides of the Table

MARCH 11, 2016

This is also where you can share out your user name with friends or on Twitter by clicking the “Share Username” button that will allow you to text, email, Tweet, FB or just copy your user name to share with others. I have met people on Snapchat and moved the conversation to email and even phone. I can’t always.

Video 150

Video South Africa Naming Kuwait 150

Both Sides of the Table

FEBRUARY 12, 2017

Back then there were “email forwards.” This got passed around on email from person to person and became so popular it appeared on the Today Show where Jonah (admittedly not an expert in global factory conditions) appeared with Katie Couric and Nike’s head of global PR and debated sweatshops.

Media 210

Media Los Angeles Russia Viral 210