Steve Blank

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. I’ll email a brief review of it. The Potrero benchmark strategy was one component of this creating end user demand through PR.) To Order Outside of the U.S.

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Entrepreneurs are Everywhere Show No. 41: Chris Schroeder and Andy Cunningham

Steve Blank

— Andy explained that, years ago, a PR person’s was to turn so-called influencers like journalists and analysts into advocates for your client. Positioning must be authentic, she stresses: Here’s the thing about great positioning or great PR: You have to be aligned with who you are. If you can’t hear the clip, click here.

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Direct email or snail mail to the pre-registered attendees is essential. Particularly leads.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Do you want them to download a demo, schedule a sales call, visit a physical store location or a website, download an app, click for more information, give you their email address, etc.? Founders ask me all the time whether they should hire a PR agency. What’s the call to action? Your message needs to include a specific call to action.

Marketing 310
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Entrepreneurs are Everywhere Show No. 41: Chris Schroeder and Andy Cunningham

Steve Blank

— Andy explained that, years ago, a PR person’s was to turn so-called influencers like journalists and analysts into advocates for your client. Positioning must be authentic, she stresses: Here’s the thing about great positioning or great PR: You have to be aligned with who you are. If you can’t hear the clip, click here.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. The goal is you to learn enough so you can’t be BS’d by a VP of Sales with a great rolodex and golf score. In the perfect world this happens when the founder(s) actually close the first few (3-3000 depending on market) paying customers themselves.

Sales 120