View from Seed

DECEMBER 7, 2020

The media world is notoriously difficult to navigate from the outside, and working with PR agencies can be even more of a black box. I frequently fielded pitches from founders and tech-oriented PR agencies, and to be honest, I auto-deleted most of them. PR pitches can hurt to read because more often than not, they’re impersonal.

PR 177

PR Early Stage Founder Differentiation 177

View from Seed

MARCH 31, 2015

Once they have that, I suggest emailing in priority order. I’m more likely to open an email if it’s coming from a trusted source, whether that be a fellow entrepreneur I previously covered, a professor, or an investor. The reality is, you can pitch me via Twitter, but I’m likely to redirect you to email anyway.

Seed Stage 120

Seed Stage PR North Dakota Startup 120

View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. Did you feel that pressure to deliver immediately?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

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SEPTEMBER 16, 2019

This could take the form to larger and larger companies in the sales pipeline, biz dev deals that weren’t available early on, sales/marketing metrics that are steadily improving with more scale and experimentation, or mass market awareness or PR coverage. The post Pitch Deck Month: The “Can You Be The Best?

Seed Stage 192

Seed Stage Metrics PR Leadership 192

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JULY 9, 2015

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list.

Startup 120

Startup PR Cofounder Stealth 120

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MARCH 22, 2016

This is for the early-stage companies — the entrepreneurs with great ideas and tireless work ethics who feel like they’ve emailed half of the country’s news outlets with nothing but the rare “thanks, but not interested” reply to show for it. If you email the same boilerplate pitch to 60 publications, believe me, journalists can tell.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

View from Seed

AUGUST 27, 2014

And that’s why we need to collectively scrap the usual hiring process if we want to bring in great writers to run our blogs, our PR, or our content marketing in general. Naturally, this leads to more open jobs for in-house writers at startups, instead of your more traditional media outlets, PR firms, and advertising agencies.

Hiring 335

Hiring Startup Technical Review PR 335