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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. Press Release Avalanches.

PR 145
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The Evolution Of The Podcast

Duct Tape Marketing

4:32] Is that was that the initial vision was to just make it easier to get those shows syndicated? [5:48] Is that, was that the initial vision was to just make it easier to get those shows syndicated. It's called drip and it's got all the data insights, segmentation, savvy, and email and SMS marketing tools. Like this show?

Audio 64
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Do Less. More.

Both Sides of the Table

There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. Across our partnership we will do 10-12 deals per year and with 5.5

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Million Dollar PR On A Dime

YoungUpstarts

A good pitch can be accomplished through email, or even LinkedIn. The inventors of a reusable grocery bag were featured in their local Denver newspaper, which then was syndicated and ended up running in newspapers around the country. Just make sure to keep your teaser short (no more than two paragraphs.).

PR 100
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Accidental VC: When Should Startups Announce Seed Funding?

View from Seed

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list.

Startup 120
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A VC Walks into Your Pitch Meeting Biased

Genuine VC

More subtly, however, there are a myriad of smaller items which affect how a VC feels about a potential investment before even going into the meeting: Interactions over email (and with an assistant). Knowledge about the (existing or future) syndicate composition or other deal dynamics which are favorable or unfavorable.

Syndicate 224
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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc.