Both Sides of the Table

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Why You Should Think Twice Before You Send That Intro Email

Both Sides of the Table

Your entrée to sales meetings. And in most cases I would heed Fred Wilson’s advice about the “double opt-in” email for intros – where you ask for permission before green-lighting an unsolicited introductions. Helping with a Sales Lead. And then there is the email blaster / form letter introducer.

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Tips to Help you Think About Sales at Your Startup

Both Sides of the Table

It’s the lifeblood of any organization and yet most startups don’t have any sales DNA on their teams. It’s important enough that I dedicate a tab on my blog to startup sales & marketing. But the ground we covered was awesome for anybody wanting to know more about sales. What is your sales process?

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The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. But the number one reason sales stall when customers see the value in what you do is because they often don’t have a reason to buy NOW. The USP solves the, “Why Buy Me?”

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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

I raced home to put my kids to bed, say hello to my wife and then spend a grueling administrative hour doing email. I know you emailed me and I emailed you back. I always tell people that fund raising is a sales process. But it’s only Tuesday. Wednesday I have 4 companies coming in to talk about their companies.

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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Email updates frequently. Key point – if your emails are as long as my blog posts you’re forked. Make your emails actionable.

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Why Email May Be Draining Your Company’s Productivity

Both Sides of the Table

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

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The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? They don’t handle Twitter feedback, emails or IM. Beware of Crocodile Sales.

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