Gust

JUNE 19, 2012

Subscribe by email. Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S. But in the real world, when you get to business numbers, sales are not accounts receivable and revenue isn’t income and people who read financial projections need to know that an apple is an apple, and not an orange. .

Startup 180

Startup Forecast Angel Investor Software 180

Gust

OCTOBER 26, 2014

All you need is a blog, Twitter, email, some business card stock, and a little creativity. As soon as you bring in investors, they force you to plan for an exit (merger or sale) in three to five years. Don’t think about the exit.

Bootstrapping 176

Bootstrapping Startup Merger Salary 176

Gust

OCTOBER 12, 2014

Other common previous roles were executives in Sales, Marketing, and Product Management, all suggesting that VCs back experience. If you don’t live in these corridors, don’t assume that you can simply incorporate in the state, or email your proposals there and be considered a local. Experience does count.

Silicon Valley 182

Silicon Valley Venture Capital Massachusetts California 182

Gust

OCTOBER 14, 2012

Don’t make wildly optimistic sales forecasts. Every one of us has sent a sensitive email to the wrong party, or had it misinterpreted by the receiver. Test and adjust your projections, based on experienced advisor input and industry norms, rather than the Google high exception. There are more, but I think you get the idea.

Entrepreneur 174

Entrepreneur Forecast Hiring Leadership 174

Gust

AUGUST 29, 2012

Somebody asked me in email what investors look for in the marketing portion of a business plan and/or business pitch. For business-to-business and direct selling, be able to show that you understand the expenses involved and the sales cycle selling to large organizations. . What works? What’s credible?

Marketing 119

Marketing Social Media Sales Cycle Angel Investor 119

Gust

JUNE 24, 2012

Make sales and customer service friendly. Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. It says “I see you, I value you, and I want you.” People will pay a premium for what want, so you need to accurately tune and relate your offering to their values, needs, and wants.

Marketing 136

Marketing Database Social Media Media 136