article thumbnail

How to Create an Effective Email Voice and Tone Guide

Up and Running

If your company has grown to a point where more than one person is handling emails from customers, that’s a good moment to create a voice and tone guide. That is a much larger document to tackle, so today we’re just focusing on email. Why you need an email voice and tone guide. Know your audience. Who is our primary customer?

Email 113
article thumbnail

How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

I don’t have to convince you that email is important: Email is a cost-effective way to get sales. Email includes your most-interested customers. Email maxes out revenue from big sale periods. And, according to Klaviyo, emails initiated 30% of those sales. But do you work on your email?

Campaign 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an Effective Email Voice and Tone Guide

Up and Running

If your company has grown to a point where more than one person is handling emails from customers, that’s a good moment to create a voice and tone guide. That is a much larger document to tackle, so today we’re just focusing on email. Why you need an email voice and tone guide. Know your audience. Who is our primary customer?

Email 82
article thumbnail

10 Tips On Due Diligence On Any Startup Funding Offer

Startup Professionals Musings

Pump and dump stock schemes. Don’t fall for claims from “insiders” who offer stock that you can turn around quickly. It’s usually stock that has been artificially pumped up by their big buy, who take their gain when you buy, and leave you with a big loss on their dump. Chain emails leading to a windfall. Won the lottery.

article thumbnail

Stock options or more cash?

Berkonomics

and stock options as a perk? Email readers, continue here…] One of the items on Cohen’s list of twenty-five was stock options. In a previous insight, we explored the common percentage of a company’s fully diluted stock that is often granted in the form of options for new employees.

article thumbnail

27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

5- Calculate stock reorder levels Photo Credit: Dani Mechlowitz When building an e-commerce business, it's essential to keep track of your inventory to avoid sell-out periods. In that initial growth phase, running out of stock can be detrimental and slow down the momentum of your business growth.

eCommerce 123
article thumbnail

10 Scams To Avoid While Seeking New Venture Funding

Startup Professionals Musings

Pump and dump stock schemes. Don’t fall for claims from “insiders” who offer stock that you can turn around quickly. It’s usually stock that has been artificially pumped up by their big buy, who take their gain when you buy, and leave you with a big loss on their dump. Chain emails leading to a windfall. Won the lottery.