Genuine VC

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Start Your Marketplace Engines

Genuine VC

Communities like those of uTest (software QA testers), as well as NextView portfolio companies GrabCAD (mechanical engineers) and thredUP (parents), which resulted in marketplaces had origins in this approach. Attract would-be buyers with research/learning about purchasing … suppliers will follow.

Engineer 201
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The Market Is Hot for Code Climate, NextView’s Newest Investment

Genuine VC

I shared a link to Code Climate with a number of CTOs/VPs of Engineering in my network, both inside and outside the NextView portfolio, just asking for their quick opinion. In the three years since launching the business, they’ve become the clear market leader in SaaS static analysis. But what impressed me most is what happened next.

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Boston’s WebInno Is Now BIG

Genuine VC

Now Boston’s largest regular tech conference, every few months it draws hundreds of attendees from the entrepreneurial ecosystem – including founders, software engineers, startup executives, and investors.

Boston 100
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Our Investment in CustomMade: Riding the Next Wave of E-Commerce in High-Consideration Shopping

Genuine VC

From the initial humble beginnings of simply selling books online, to shopping/pricing comparison engines for electronic and other feature-laden items, to this current wave of “social commerce” which includes local merchants’ deals propagated by friends’ recommendation-driven purchases.

Engineer 101
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Introducing the NextView Talent Exchange: Connecting Top Talent to Startups

Genuine VC

Rather, we’ve heard time and again just how difficult it is to find exceptional operators — those all-important “doers” that are integral to making things really happen — a senior front-end engineer, a tactical online acquisition marketer, a phenomenal designer, and so on. These great people are in our network.

Portfolio 100
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Our Investment in One Jackson: Fresh, Yet Familiar

Genuine VC

Similarly at GrabCAD , where CAD engineers collaborate and create in a community, the collective output has been remarkable. At our portfolio company CustomMade , we’ve seen the power of a skilled artists community making everything from jewelry to furniture which delight the consumer.

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Why I Like Our Investment in Triple Lift

Genuine VC

So rather than going into the details about how the combustion engine works (which you can begin to read about on their product page ), better to share what they’ve already powered: Triple Lift has delivered successful campaigns for brands like Gucci , Martha Stewart, and Puma just to name a few.