Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Marty Zwilling.

Search 225

Search Engineer SEM Widget 225

crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns. Image Source: SEO Linkbuilding.

SEO 48

SEO Search Engineer Small Business 48

YoungUpstarts

JUNE 9, 2013

While it may not be feasible to adopt everything which the book suggests, its holistic framework is a good foundation for entrepreneurs and leaders to build, manage and implement social media marketing in their organizations.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

crowdSPRING Blog

JANUARY 26, 2011

Whether you’re an entrepreneur opening your first restaurant or a seasoned business owner with many years of experience in the restaurant industry, you face many challenges. And it doesn’t help you much in search engine optimization. Search engines prefer websites that are properly organized. Consider Performance.

Web 127

Web Design Flash SEM 127

crowdSPRING Blog

JULY 27, 2010

Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). The more content on your site, the more attractive your site becomes for search engines (more about search engine optimization in tip 9 below).

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). The more content on your site, the more attractive your site becomes for search engines (more about search engine optimization in tip 9 below).

Small Business 122

Small Business Web Design Marketing 122

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. So I spend an inordinate amount of time with entrepreneurs focused on payback. End of story.

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. That’s fine if entrepreneurs are your target market.

Early Stage 380

Early Stage Stealth Marketing Startup 380

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

APRIL 25, 2014

Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Scott entrepreneur lead generation startup' business David T.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

The Next Web

OCTOBER 26, 2013

Most of clients are “startups, small businesses, and solo entrepreneurs who are building their business on or around oDesk,” Cooper said. In our customer service team we have a hundred freelancers, in our trust and safety team we have another hundred, in our engineering team we have close to 150.

Russia 151

Russia Ukraine Latvia Lithuania 151

Startup Professionals Musings

AUGUST 17, 2018

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a result, being an entrepreneur in now within the financial reach of almost everyone. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Startup Lessons Learned

SEPTEMBER 15, 2008

So far, I have found "lean startup" works better with the entrepreneurs Ive talked to than "agile startup" or even "extreme startup.") See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Professionals Musings

AUGUST 6, 2016

Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). business entrepreneur Lon Safko marketing social media startup'

Social Media 120

Social Media Media SEM Startup 120

The Startup Magazine

JUNE 8, 2022

Here are seven new and unique business ideas for budding entrepreneurs. A facility management company can be a good start for budding entrepreneurs who want to tackle big companies such as banking and government offices. Similarly, you can also teach science or other technical subjects like engineering or computer. Image Source.

Entrepreneur 131

Entrepreneur SEM United States Web Development 131

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. business entrepreneur funding marketing budget mission startup' There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 30, 2008

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. I want to add one last idea, even though I recognize it is controversial, bordering on the boundary between the CTO and VP Engineering. Heres my take.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a result, being an entrepreneur in now within the financial reach of almost everyone. See my interview a couple of years ago with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each.

Cost 255

Cost Burn Rate SEM Startup 255

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Favorite VC and Entrepreneur blogs. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Want to become the best marketer on earth? Global Warning! Native energy. Want this badge?

Software Review 48

Software Review SEM Marketing Las Vegas 48

YoungUpstarts

JULY 19, 2012

But even when entrepreneurs and business owners have the desire to understand and learn how to take advantage of technology for their business, many of them don’t know where to start. You’ll learn about, for example, online commerce, as well as search engine marketing and optimization (SEM and SEO, respectively).

Sales 164

Sales Technology SEM Marketing 164

Startup Lessons Learned

SEPTEMBER 2, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Two Ways to Hold Entrepreneurs Accountable (for Ha. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Bring your questions.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

VC Cafe

FEBRUARY 7, 2011

They are accustomed to more frictionless buying, easier payments, smarter recommendation engines, sharper display (product images, 3D, HD), short fulfillment time, and excellent customer service. Tomer Tzach is a VC turned entrepreneur. All depending on which of the above are in the company’s core business and which are not.

eCommerce 94

eCommerce Open Source SEM Technical Review 94

Startup Lessons Learned

SEPTEMBER 10, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Two Ways to Hold Entrepreneurs Accountable (for Ha. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Bring your questions.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 12, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Two Ways to Hold Entrepreneurs Accountable (for Ha. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Bring your questions.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 14, 2008

Later, when the company was much larger, we had everyone on our engineering team agree to sit in on one usability test every month. It wasnt a huge time commitment, but it meant that every engineer was getting regular contact with an actual customer, which was invaluable. Two Ways to Hold Entrepreneurs Accountable (for Ha.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

SEPTEMBER 2, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Two Ways to Hold Entrepreneurs Accountable (for Ha. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. Bring your questions.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

www.reincubate.com

FEBRUARY 1, 2010

Start-ups often hire at one extreme -- closer to a Lead Developer or VP of Engineering -- whereas corporates may focus on their CIO, which is potentially quite a different role. Hold responsibility for IT governance of platform & services, including telecommunications, networks, infrastructure, engineering, media, and architecture.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

Startup Lessons Learned

SEPTEMBER 2, 2008

Do the engineers understand what they are building? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Two Ways to Hold Entrepreneurs Accountable (for Ha. Lean Startup Circle - a mailing list of dedicated and helpful entrepreneurs. Can they tell a good release from a bad one?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 10, 2008

At IMVU , our engineering team accumulated thousands upon thousands of tests, and we had a build cluster (using BuildBot ) that ran them. Thats possible now, and it means that the historical ratio of QA to engineering is going to have to change (on the other hand, QA is now a lot more interesting of a job). Completely necessary.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Invested Interests entrepreneur funding marketing budget startup' There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point.

Marketing 146

Marketing SEM Viral Social Media 146

crowdSPRING Blog

MAY 1, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC).

Small Business 107

Small Business Marketing Affiliate PPC 107

Startup Lessons Learned

SEPTEMBER 18, 2008

gmlk, what would it take for you to recommend this blog to an entrepreneur who was a friend of yours? Eric: It would take that I have friends which are entrepreneurs. In the Netherlands being a entrepreneur very unusual. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 133

San Francisco Lean Continuous Deployment DC 133