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6 Reasons Your Business Needs A Web Presence To Start

Startup Professionals Musings

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Viral marketing needs a website. But word-of-mouth and viral marketing doesn’t work without a web site.

Web 349
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8 Ways To Create Balance Between Logic And Creativity

Startup Professionals Musings

These are the stereotypical left-brain engineers. Engineering creativity, like innovate low-cost solutions, needs to be combined with marketing creativity, like viral social media campaigns, to build a sustainable competitive advantage today. Creativity is the key word here. Keep it simple and focused.

Engineer 343
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Why Too Many Startups (er) Suck

Steve Blank

I’ve spent more than four decades founding, coaching, teaching and investing in startups, and nothing breaks my heart more than meeting a starry-eyed founder who says “we’re almost ready to show it to people.” The “it” is a physical or web product they’ve often been locked-down, pounding away at, for many weeks. What’s the honest trajectory?

Startup 332
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[Review] The Lean Startup

YoungUpstarts

Enter “ The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses “, a New York Times bestseller by founder of IMVU (creator of 3D avatars) Eric Ries. There are principally three engines of growth in any startup.

Lean 193
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Investors, MVPs and Evidence of Traction

SoCal CTO

Yesterday, I was talking to a startup founder about their MVP and they said something that finally got me to write this post: "I have a few investors interested but they want to see a product." Often you can't tell if something like a search engine or matching algorithm is really going to have better results until you use it.

Algorithm 264
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Build it and they won’t come: How and why growth hacking came to be

The Next Web

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. If anyone tells you products sell themselves, they probably want you to fail”, said Phil Libin , co-founder and CEO of Evernote. Product-growth fit.

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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. Virality and Referral. If you sell shoes, would virality work for you?

Channel 118