Steve Blank

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. .&# I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)

Engineer 198
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Leadership is More Than a Memo

Steve Blank

Ben Wegbreit, the VP of Engineering (one of my mentors and then co-founder of Epiphany), broke his foot skiing just as the company started. At first the company just consisted of the founders, but Ben soon started to hire his engineering team. And how long would the change in engineering dress take? The next day?

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Why good people leave large tech companies

Steve Blank

The CFO asked me to stay as one of the engineering directors came in for a meeting. The director had complained to his boss, the VP of Engineering, who admitted his hands were tied, as this was a “facilities matter,” and the VP of facilities reported to the CFO. The company is still one of the hottest places to work in tech.

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How to Keep Your Job As Your Company Grows

Steve Blank

I worked with engineering to try to find product/market fit ( big endian or little endian ?) and get the chip designed into companies building engineering workstations – powerful personal computers, all while trying to refine how to find the right markets, customers, and sales process. I was devastated. Loss of Community?

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Why Some Startups Win

Steve Blank

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. Help Engineering understand customer needs. We hired union laborers to do that. Generate end-user demand (to match our revenue goals).

Startup 310
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Steel In Their Eyes – Why VC’s Should Be Startup CEO’s

Steve Blank

None of that can compare with being the CEO of a startup facing a rapidly diminishing bank account, your best engineer quitting, working until 10pm and rushing to the airport and catching a redeye for a “ Hail Mary ” close of a customer, with your board demanding you do it faster. How to Become a VC. The feedback varied from: “.

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How To Find the Right Co-Founders?

Steve Blank

Who can I hire later? For medical devices it might be mechanical engineering, clinical trials, regulatory approval, freedom to operate (intellectual property) and figuring out a reimbursement strategy. Therefore the ideal medical device team might be a physician; engineer; operator; business development/financial analyst.

Cofounder 335