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Technical SEO for Startups with Jacque Alec at Capconvert

Mucker Lab

Understanding the Search Engine Results Page (SERP) A good way to think about search is essentially as roadmaps drawn by targeted keywords, which branches outward to create intersections that become digital real estate - websites, media, ads, and more. High authority often leads to higher search engine rankings.

SEO 78
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

There are a lot of available configuration options, for example you can add multiple filters such as user IP address, localisation or cookie values. The test segmenting features are very robust, actions can be triggered by device, ip, cookie, audience type and at specific times of day allowing us to test whatever we want, when we want.’

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The Advanced Guide to Transactional Emails That Convert

ConversionXL

In fact, as Justin Fyles of Intrepid explains, they aren’t even developed in the same way… Justin Fyles , Intrepid : “A marketing email with dynamic content is typically a static HTML email with simple tags for recipient-specific information that get merged with customer lists. Use a dedicated IP for transactional emails.

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The Internet is Ready for Things

Andrew Payne

Mobile HTML is just HTML with a few mobile-specific features. Mobile and desktop browsers share the same core rendering engine. 4G/LTE is a pipe for IP packets. Qualcomm BREW , WAP , etc.) and the business folks talked about being “on deck” Now, it’s clear that mobile is an extension of the Web.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

It’s web because it’s written in the languages of the Web—HTML, CSS, and JavaScript—instead of in some domain-specific language or in a native framework captive to one platform. We all know how a website works—the codebase is stored on a server, and any person can access it via their browser by typing in the domain name or direct IP address.

Web 103
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Most Common Early Start-up Mistakes

Both Sides of the Table

To the best of my knowledge US law allows you to work on your own resources and in your own hours and let you personally own your IP. In some countries outside the US (the UK for example) employers can specify in an employment contract that ANY IP you develop while you’re employed by that company is owned by them.