A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 4, 2019
No brand, no features, no customers, no money, no distribution, no search engine rankings, no efficient advertising, no incredible executive team, no NPS, no strategy. But, the iPhone did something so well, that people wanted so badly, they would put up with all the other crap: You could actually use the internet. ” Terrible!
A Smart Bear: Startups and Marketing for Geeks
APRIL 12, 2010
Google was the 11th major search engine, not the first. Their technology proved superior, but "a better search engine" was hardly a new idea. In retrospect we say that Google transformed how people find information, and further, how advertising works on the Internet. The disruptors often don't make the money.
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A Smart Bear: Startups and Marketing for Geeks
DECEMBER 12, 2011
It’s happening now at WP Engine.). You’re not hiring a Systems Engineer III for IBM or a Senior Regional Sales Manager for Dell. Includes my favorite articles from around the Internet as well as my own advice that you might not have heard before. Put it right in the job description. Here's a load of advice.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 9, 2010
If the VP of Engineering thinks the target customer is just like him/her, you're doomed. Business "experts" can argue all day long that it makes no sense to buy shoes over the Internet, but as long as people give Zappos $1 billion per year, it doesn't matter what experts say. Smart people agree: "Be a user of your own product.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
Search Engine Marketing and online ads on the other hand can be set up in minutes. I’m Robert Graham and I’m an internet entrepreneur working on software for deer management. I am sure this hurt me, but I think I managed the campaign as well as most engineers in my position would.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 17, 2011
There’s a lot of advice on the Internet about naming companies; see this article from OnStartups.com for a particularly good, detailed checklist. But even this isn’t the best idea because you’re squandering a chance to get in good with search engines. Here’s a few additional things I’ve found useful.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 4, 2012
Running WP Engine takes all my time. A WordPress-related startup, contacted me because of WP Engine, and indicated in the first email why it was a new idea, and why, if he were successful, we might end up wanting to do business together. Most of the email is truly spam. But even for the legit stuff, the problem is time.
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