Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Optimize your content for search engines to get attention. Participate in the top social media sites for maximum impact.

Customer 431

Customer Marketing Social Media Channel 431

Startup Professionals Musings

SEPTEMBER 7, 2020

On the Internet, I am wary of one more search engine provider, clones of existing social-media sites, and yet another new dating site. Your startup is in a high-failure-rate business sector. These historically have included work-at-home, restaurants, telemarketing and social-service providers.

New York City 315

New York City Silicon Valley Startup Bootstrapping 315

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

OCTOBER 5, 2014

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. Tackling most of the support tasks yourself. The timing of cashflow is everything.

Burn Rate 262

Burn Rate Hockey Stick Entrepreneur Salary 262

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 352

Social Media Media Viral Audience 352

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 161

Social Media Media Viral Audience 161

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 251

Social Media Media Marketing United States 251

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

NOVEMBER 27, 2011

Social media marketing. Search engine marketing (SEM). Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. Facebook alone has 800 million active members.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

SEPTEMBER 14, 2016

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. Tackling most of the support tasks yourself. The timing of cash flow is everything.

Burn Rate 120

Burn Rate Hockey Stick Startup Salary 120

Startup Professionals Musings

AUGUST 21, 2022

These are the stereotypical left-brain engineers. Engineering creativity, like innovate low-cost solutions, needs to be combined with marketing creativity, like viral social media campaigns, to build a sustainable competitive advantage today. Creativity is the key word here. Keep it simple and focused.

Engineer 343

Engineer Viral Cofounder Social Media 343

Startup Professionals Musings

MARCH 11, 2023

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. You want people to see you as an evangelist for hydrogen fuel, for example, so your later auto engine will have credibility by default. Craft and hone your elevator pitch early.

Elevator Pitch 315

Elevator Pitch Public Relations Social Media Startup 315

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 120

Social Media Media SEM Startup 120

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

OCTOBER 22, 2018

On the Internet, I am wary of one more search engine provider, clones of existing social-media sites, and yet another new dating site. Your startup is in a high-failure-rate business sector. These historically have included work-at-home, restaurants, telemarketing and social-service providers.

New York City 202

New York City Silicon Valley Bootstrapping Technical Review 202

Startup Professionals Musings

DECEMBER 7, 2022

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 120

Social Media Media Marketing Viral 120

Startup Professionals Musings

FEBRUARY 19, 2023

You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Stealth mode normally means no time for search engine optimization prior to product launch, not to mention relevant blogging activity, and link building. Optimize your web history and presence.

Stealth 263

Stealth Marketing Startup Early Stage 263

Startup Professionals Musings

JULY 19, 2021

Maximize your online brand and media presence. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers. These encourage members to band together and share experiences based on common interests, and strengthen ties to your brand.

Artificial Inteligence 396

Artificial Inteligence Community Social Media Matching 396

Startup Professionals Musings

APRIL 30, 2023

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. The advantage of imitation, with innovation, is that it gives you a solid base for building experience.

Social Media 230

Social Media Business Model Equity Distribution 230

Startup Professionals Musings

SEPTEMBER 9, 2019

Large corporations and conglomerates, the engines of growth and vitality in the twentieth century, have lost their edge and their image. Scaling is done first by customer alliances through social media, and later by distributed joint ventures and coopetition. New emerging manufacturing technologies (e.g., Marty Zwilling.

Engineer 219

Engineer Entrepreneur Offshore Merger 219

Startup Professionals Musings

FEBRUARY 14, 2021

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. Successful entrepreneurs start early building their own brand through social media, industry forums, scheduled events, book publishing, and speaking engagements.

Intellectual Property 417

Intellectual Property Angel Investor Dilution Differentiation 417

Startup Professionals Musings

DECEMBER 17, 2022

You suddenly need to enhance your in-house social media efforts with a public relations firm. In the early days, your product engineers could handle customer support. The alternative of not anticipating the curves, and not building the navigation systems into your core engine, is likely to be a long and painful fall off a high cliff.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

MAY 23, 2020

You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Stealth mode normally means no time for search engine optimization prior to product launch, not to mention relevant blogging activity, and link building. Optimize your web history and presence.

Stealth 436

Stealth Early Stage Social Media Web 436

Startup Professionals Musings

DECEMBER 25, 2021

Just think of your whole business as the sales engine, rather than just the sales reps: Success requires continuous learning and improvement. Empathy is about being fully engaged with your customers, through interactive social media, and taking the time to listen to real customers face-to-face.

Customer 340

Customer Sales Business Model Social Media 340

Startup Professionals Musings

JUNE 4, 2010

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Experiment with social media tools.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

DECEMBER 14, 2013

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Revenue 263

Revenue Startup Technical Review Business Model 263

Startup Professionals Musings

AUGUST 8, 2020

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. The advantage of imitation, with innovation, is that it gives you a solid base for building experience.

Startup 393

Startup Social Media Business Model Equity 393

Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Small Business 147

Small Business Revenue Technical Review Business Model 147

Startup Professionals Musings

MAY 6, 2023

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

SBA 300

SBA Venture Capital Business Plan Social Media 300

Startup Professionals Musings

NOVEMBER 8, 2014

On the Internet, I am wary of one more search engine provider, clones of existing social-media sites, and yet another new dating site. Your startup is in a high-failure-rate business sector. These historically have included work-at-home, restaurants, telemarketing and social-service providers.

New York City 254

New York City Silicon Valley Bootstrapping Technical Review 254

Startup Professionals Musings

AUGUST 1, 2021

You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. Conventional strategies don’t seem to work for you.

Entrepreneur 436

Entrepreneur Venture Capital Operations Social Media 436

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. You want people to see you as an evangelist for hydrogen fuel, for example, so your later auto engine will have credibility by default. Craft and hone your elevator pitch early.

Elevator Pitch 312

Elevator Pitch Public Relations Marketing Social Media 312

Startup Professionals Musings

JANUARY 31, 2022

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. In her book, Jan devotes a whole chapter to speaking to the media, as a key aspect of public speaking.

Marketing 283

Marketing Early Stage Lead Generation Hosting 283

Startup Professionals Musings

JULY 17, 2021

Turn technology into a productivity engine, rather than a burden, to battle the avalanche of email, texts, and social-media alerts that threaten your productivity. Spend at least thirty minutes each week planning your schedule to execute with excellence on those important things. Rule your technology, don’t let it rule you.

Framework 384

Framework Leadership Social Media Technology 384

Startup Professionals Musings

APRIL 26, 2014

Determine where email and social media add value. Programmers and engineers are famous for always needing more time to hone the product before it’s ready to ship. One of the greatest benefits of improved time management is that it allows you recognize and follow-up on unexpected opportunities or pivots that could come your way.

Management 263

Management Entrepreneur Technical Review Social Media 263