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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. And of course ultimately on profitability.

Metrics 150
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Why Some Startups Win

Steve Blank

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.

Startup 310
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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

when is the right time to go big with PR? 11:00 Mark on over-hyping PR. 46:50 Engines of Growth. 48:30 Vanity metrics. 52:00 Actionable metrics. should companies do spreadsheets / plan / have a hypothesis for success? how do you handle internal company morale? how should you organize teams in a startup?

Lean 301
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Another critical attribute for a CEO is an acute sense of self-awareness. Thanks to Cyble Rizwan, Social Sharings ! #21-

eCommerce 126
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How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. The all encompassing Internet does provide opportunities but not when we create a content stealing epidemic. source ).

Curation 100
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Why Good B2B Content Marketing Is Not A One Man Show

YoungUpstarts

Some relate content marketing to PR and will even use them interchangeably. PR or public relations typically involves events, activities, causes, or products and are meant for short-term gains. It’s like having a super awesome speedboat with all of the perks and features, with no engine. videos, how-tos, infographics, etc.),

B2B 118
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Guide to Create an Uber for Courier App

ReadWriteStart

Real-time updates – After all, pr ompt push notifications should be sent to the devices of customers related to booking status, location of the courier delivery personnel, and promotional offers. Particularly, monitor core metrics like average time taken for delivering a courier, daily active users, and monthly active users.