View from Seed

OCTOBER 24, 2019

The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points. Most series A’s in B2B require a minimum level of top line revenue and a minimum amount of historical data to prove retention and some sort of repeatable growth engine.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

YoungUpstarts

JUNE 9, 2019

For many remote (and even regular) companies, company culture is something ethereal and abstract: while the most important metrics (customer engagement and satisfaction, employee turnover and retainment) are closely monitored, features like company culture are often neglected. by Denis Kryukov from Soshace.

Balance Sheet 150

Balance Sheet Web Development Software Engineering Retention 150

ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority.

B2B 94

B2B Marketing Curation PPC 94

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). And that can make or break your customer retention, especially in the early stages. And yet, it’s surprising how hesitant small businesses are to engage in loyalty programs.

eCommerce 129

eCommerce Omaha Entrepreneur SEO 129

ConversionXL

OCTOBER 16, 2022

By meeting buyers’ post-purchase needs , you’ll improve customer retention. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. There are several ways to calculate it, but here’s a basic formula: Average order value x Number of repeat transactions x Average retention time.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 10, 2013

This is the fourth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , and The mistake of 1/c in LTV. I like this model, and we’ve used it to-date at WP Engine. Here’s a way to do it.

Metrics 238

Metrics Revenue Flash Later Stage 238

YoungUpstarts

JANUARY 7, 2018

CMOs who employ AI-powered marketing report significant gains in customer retention, engagement, and lifetime loyalty. Start by identifying every method you currently have of collecting information, including marketing data, website metrics, feedback collection and analysis procedures.

Artificial Inteligence 143

Artificial Inteligence Analytics SCRUM Cofounder 143

ConversionXL

SEPTEMBER 10, 2018

Growth killer #2: Different goals and metrics. The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA CTO Hire SEM 167

ConversionXL

JANUARY 28, 2021

Whether you’re looking to improve conversions or retention CDP’s can provide a holistic view of both your opportunities and areas for improvement. Additionally, on average, businesses receive data and metrics from 28 unique sources. Image source ). Use cases for CDP’s. Avoid Data Silos. Tim Norris VP Sales.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

ConversionXL

NOVEMBER 21, 2017

In a bit, I will explain what a vision document is, how to get value from it, and all the things it can do to ensure that you start with a proper hypothesis, success metrics that can actually be measured, and a solid plan for getting something valuable from each test. A good hypothesis informs good success metrics.

Metrics 114

Metrics Retention Database Hiring 114

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Blue Apron is hardly alone with its churn problem. The customer doesn’t know how to use your site. .”

Customer 154

Customer Technical Review Retention Acquisition 154

Both Sides of the Table

MAY 2, 2015

The full financial details and metrics were in the deck. So my time was freed up to call board members in advance and walk them through our metrics and understand any concerns. Stock option top-ups after a few years are vital retention mechanisms. Establishing Metrics & Monitoring Success (or Failures).

Operations 150

Operations Metrics Early Stage Non-Compete 150

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Raj_S Hi Raj, fair enough, a retention mail & request to help make something great have the same pitch.

Curation 100

Curation Social Media Viral Startup 100

Up and Running

APRIL 17, 2018

Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. On the other hand, if the customer has already gone through the first part of the funnel and purchased a product from you, how can you maintain your relationship to increase retention and even turn your customers into advocates?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Analytics 99

Analytics Engineer SEO Channel 99

This is going to be BIG.

AUGUST 31, 2011

You have trackable metrics for sales, site conversions, traffic, etc., Their job could be to hand every engineer in your company a weekly list of 5 other engineers to e-mail, with some copy and an opportunity for personized notes on the person in an effort to get them to a phone interview. so why not for hiring?

CTO Hire 113

CTO Hire Hiring Bandwidth Metrics 113

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

Conversion 48

Conversion Product Technical Review Widget 48

Austin Startup

FEBRUARY 1, 2018

A recent job posting by zlien , a construction industry software company, frames the product manager’s mindset this way: Do you find yourself staring at a complex world and identifying problems to engineer away? so that the talent, the designers, engineers, analysts and data scientists, can focus on their core work. What do they do?

Management 85

Management Product Technical Review Software Review 85

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”. Growth marketers focus on the entire customer journey.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? But it does act as a predictive metric that you can explore with testing.

Metrics 48

Metrics Conversion Analytics Retention 48

Version One Ventures

DECEMBER 6, 2018

For example, if you are building a consumer business, you should be watching for the following metrics: LTV/CAC: Ideally, your Lifetime Value: Customer Acquisition Cost ratio is over 4:1. Retention rate: What percentage of users can you retain quarter over quarter?

Acquisition 150

Acquisition Distribution Retention Metrics 150

A Smart Bear: Startups and Marketing for Geeks

AUGUST 20, 2013

This is the third article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap and COC: a new metric for cancellations. You can’t read an article about SaaS metrics without running into LTV — The L ife t ime V alue of a customer. Personally I think even d =0.01

Retention 262

Retention Metrics Revenue Bandwidth 262

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. I'm an engineer. They said sales and marketing.

Community 54

Community Kuwait Cofounder Bootstrapping 54

ReadWriteStart

AUGUST 26, 2022

Do you have other efficiency metrics that you look at when you evaluate businesses to check the quality of growth and the quality of the revenues? . But stuff like retention is super important. So how sticky are your customers, and can you break that down to customer retention? Jonathan Siddharth. Yeah, yeah. David Zhang.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

MARCH 29, 2017

For example, in a year, do you think you can increase your retention by 30%? Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. Note: Drew suggests starting with the retention goal first.).

Marketing 48

Marketing Distribution Retention eCommerce 48

Hearpreneur

FEBRUARY 13, 2022

Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. The value of image alt-text is growing exponentially.

Artificial Inteligence 106

Artificial Inteligence Software Review Technical Review Entrepreneur 106

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

MAY 5, 2017

Search engine optimization (SEO) is changing fast. Google and other search engines are committed to rewarding quality content that clearly and precisely answers a browser’s question. How you can increase customer’s lifetime value & retention. Quality content matters for search engines and real people!

SEO 43

SEO Sales Caching HTML 43

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Up and Running

NOVEMBER 23, 2021

But what is eCommerce fulfillment and how can it help in customer service and retention? Why is eCommerce fulfillment an important tool for customer retention? Each option has a range of benefits and drawbacks that can help with customer retention. That is one of the many questions that we aim to answer in this article.

eCommerce 110

eCommerce Customer Retention Reputation 110

The Startup Toolkit

FEBRUARY 27, 2012

Folks who know nothing about your business will evaluate it based on the default metrics: traffic & revenue. Accepting the default metrics is bad. The default metrics are dangerous because they compel you to scale prematurely and kill your company. Picking good metrics. Focus on retention. Focus on referral.

Metrics 46

Metrics Retention Viral .Net 46

YoungUpstarts

SEPTEMBER 25, 2020

If an engineer, do they pair with another senior engineer so that the more senior engineer can monitor progress and catch and correct any potential errors/mistakes early and often? Employee Engagement and Retention: The tech industry is an exciting bastion of innovation and hyper-growth.

San Jose 134

San Jose San Francisco Silicon Valley Employee 134

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Silicon Valley 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48