article thumbnail

If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

There are very few people in Silicon Valley who have such a precise grasp on what defines success of early-stage startup companies than Eric Ries. when is the right time to go big with PR? 11:00 Mark on over-hyping PR. 46:50 Engines of Growth. ” This week was no exception. 00:45 Intro to Eric.

article thumbnail

How to Configure Your Startup Team

Both Sides of the Table

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. PM’s are underrated in Silicon Valley these days. Engineering is critical but it is not everything. Final startup grind from msuster.

Cofounder 388
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 4 Critical Challenges of Tech Startup PR

ReadWriteStart

Image is the bedrock part of the “fake it till you make it” culture that animates most of Silicon Valley today. Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR).

PR 107
article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

article thumbnail

Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

But in 1904, after his first time seeing a car in Flint, Michigan, he was one of the first to see that the future was going to be in a radically new form of transportation powered by internal combustion engines. But the spirit of Billy Durant would rise again in what would become Silicon Valley. Days of Futures Past for Tesla.

Michigan 268
article thumbnail

Twitter Link Roundup #203 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

It was made by GoldieBox , a company creating building-block toys for girls to inspire future engineers. Why Silicon Valley Funds Instagrams, Not Hyperloops - crowdspring.co/188qC9v. Chicago can be better than Silicon Valley (when it comes to promoting women entrepreneurs) | by Sharon Schneider - crowdspring.co/18J09d4.

article thumbnail

SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. Theoretically, that’s why I hired them.