Startup Professionals Musings

DECEMBER 8, 2013

Search engines and people love blogs these days. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Widgets and badges.

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ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

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Startup Professionals Musings

OCTOBER 27, 2012

Search engines and people love blogs these days. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Widgets and badges.

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Startup Professionals Musings

AUGUST 15, 2011

Search engines and people love blogs these days. These are regular updates, usually monthly, via website and email that help with customer retention, and again remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Widgets and badges.

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Startup Professionals Musings

MAY 30, 2015

Search engines and people love blogs these days. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Widgets and badges.

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ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

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Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You will use your fridge for a decade or more so the retention here is high. But, the retention is terrible / non-existent.

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Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You will use your fridge for a decade or more so the retention here is high. But, the retention is terrible / non-existent.

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Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. It’s lazy thinking (and expensive engineering) to try to build for both at the same time. It has a growth engine. Note well, though: this engine is “economic” because it must fuel itself. We call it an MVP tree.

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Startup Lessons Learned

APRIL 14, 2009

This is an incredible skill, one that most engineers overlook. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. In my consulting practice, I sometimes have the opportunity to work with companies like this.

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VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

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Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. Its like knowing the future.

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ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Optimize for retention, not just acquisition.

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The Startup Toolkit

FEBRUARY 27, 2012

It’s harder for people (including your own team) to intuit the implications of your retention rate. The lean startup book’s engines of growth is a great starting point for picking good metrics: Growing virally? Focus on retention. They’re default. You must actively reject them. Picking good metrics.

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ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K This means users love it, that there’s lots of retention and engagement, even at small numbers. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc.

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Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

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Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

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Reid Hoffman

MARCH 19, 2019

Google realized that being the way to find the world’s information was a blitzscalable market, thanks to the network effects in its AdWords revenue engine. Dropbox made a great file-sharing product, for instance, but it was their viral marketing campaign that allowed them to cheaply acquire millions of customers.

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Occam's Razor

AUGUST 22, 2011

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Search Engine Optimization (SEO) Metrics & Analytics. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Five Rules for High Impact Web Analytics Dashboards. Web Analytics: A Puzzle or A Mystery? 1: Visitors.

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The Startup Magazine

MARCH 28, 2021

Headings aid in the reading and understanding of texts by users and search engines alike. Sharability adds to the potential of your content going viral. Knowledge retention is substantially higher for visual content than for text, suggesting that video marketing is a perfect way to catch – and retain – the audience’s attention.

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ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. The famous idea here is that, fire engines correlate with house fires, but that doesn’t mean that fire engines CAUSE house fires.” (via

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Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later.

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Steve Blank

FEBRUARY 26, 2020

You’ve built detailed analytics tracking into your product and you should be seeing organic and viral growth; and can provide Daily/Weekly/Monthly Active Users, 30d/90d/120d retention. Retention and low attrition are good signs of customer validation. 2M in 18 months. 2M in 18 months.

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Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. Surprises always work to instill loyalty and retention. They are the first thing people see on search engines.

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andrewchenblog.com

JANUARY 28, 2010

For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. Funnel Once you get your users registered onto the site, then there’s the question of how convert to paying customers, and whether there are any viral effects.

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Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

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ConversionXL

AUGUST 16, 2016

It’s the #2 biggest search engine behind its parent company, Google. Retention: Facebook, Twitter, Instagram. While a teaser for a product video isn’t very likely to go viral, it is easy to make (if you have an existing product video or footage) and can send a worthy amount of traffic to your website. Traffic: YouTube.

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mashable.com

NOVEMBER 3, 2010

On a more serious note, Gordon has a laundry list of founder qualities or experiences that will pique his curiosity: “Have a resume I envy and admire; make a significant contribution at a company I am fascinated by; write a great book or make a great game or TV show; [develop] significant software engineering experience and/or education.&#

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blog.expensify.com

APRIL 24, 2012

I am the VP of Engineering at a cutting-edge startup that sells software built on the.NET platform. You whine about how hard it is to find good engineers, then go on and on about how you intentionally avoid at least half of the market for skilled people? It’s also missing the point of engineering anything. Elaine Kenny.

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abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? You guessed it — straight up free money. Would they be loyal?

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ConversionXL

APRIL 6, 2016

It’s really just product engineering + optimization. Strategy & Testing: The a-ha moment is the tipping point for retention. The a-ha moment is the tipping point for retention. Day 3 – Analytics, Personalization and Retention. Brian Balfour: Optimizing Retention – The Silent Killer and King of Growth.

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