Why “saving money” and “ROI” are probably the wrong way to sell your product
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 10, 2012
On top of that, budgets are siloed; the “Salaries” budget is separate from the “Tools” budget. This isn’t just true with engineering productivity. So the “savings” are invisible, even if real. But the marketing budget is still $30k. But that’s OK isn’t it?
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