A Smart Bear: Startups and Marketing for Geeks

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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

On top of that, budgets are siloed; the “Salaries” budget is separate from the “Tools” budget. This isn’t just true with engineering productivity. So the “savings” are invisible, even if real. But the marketing budget is still $30k. But that’s OK isn’t it?

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Startup identity & the sadness of a successful exit

A Smart Bear: Startups and Marketing for Geeks

No salaries followed by low salaries. Now at WP Engine, I have new ambitions and inclinations. The care and feeding of becoming an expert in something. The hard lessons you have to recover from learning. The experience you get just after you need it. The inner doubt suppressed for the morale of the team.

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Hiring Employee #1

A Smart Bear: Startups and Marketing for Geeks

salary, benefits). It’s happening now at WP Engine.). You’re not hiring a Systems Engineer III for IBM or a Senior Regional Sales Manager for Dell. .” It’s better to make a strong decision that turns out wrong , and admit it, than to plan ahead or wait for instructions. Potential earnings (e.g.

Hiring 282
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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

For example, I'm an engineer, so my first answer to "Why don't you have more customers?" If you honestly can't imagine that there's anything a full-time person could do that would generate enough revenue to cover their salary, that's not a bad thing. Cartoon by Andertoons. is almost always: "Because we need this feature."

Startup 315
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Stop claiming you’re profitable

A Smart Bear: Startups and Marketing for Geeks

The first and biggest error is thinking you can ignore your own salary. When your business throws off $1500/mo (without salaries), that’s not the case. That’s exactly what my company WP Engine looked like for the first 9 months. ” But you do need at least a ramen-profitable definition of valuing your time. .”

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Austin in San Francisco

A Smart Bear: Startups and Marketing for Geeks

the most online-visible person at WP Engine. I suppose I could “justify” the cost of living salary increase using these incidents as “business cases,” but why should I rationalize? I’ll buy dinner after? Besides, as a founder I don’t have to justify anything to anyone, right?

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Brittleness comes from “One Thing”

A Smart Bear: Startups and Marketing for Geeks

A suitable replacement is too rare; it takes too long to find someone, convince them to join for almost no salary, and get them up-to-speed and productive. Gas-powered engines that are used infrequently have a tendency to stop working, so they have to test and maintain those units. Again this is what advanced data centers do.