Gust

JUNE 10, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Cost 139

Cost Burn Rate SEM Startup 139

Gust

NOVEMBER 18, 2012

The founders now need a $1M Angel investment to do the marketing for a national NewCo rollout, build a team to manage the rollout, and maybe even pay themselves a salary. How much is NewCo worth to investors at this point (pre-money valuation)? NewCo doesn’t have any of these yet. Early customers and contracts in progress add value.

Valuation 187

Valuation Pre-Money Valuation NPV Intellectual Property 187

Gust

DECEMBER 31, 2012

Startups can rarely afford or even attract the young superstar C-level executives they covet – these people want big salaries, big staffs, and big budgets – who are also known to push founders out of the way. Boomer angels won’t squeeze you for every dollar; they want to see your joy in success. Interim executive.

Advisory Board 177

Advisory Board Angel Investor Startup Equity 177

Gust

SEPTEMBER 17, 2014

That is why it is not uncommon to see big enterprise sales people making high six figure, or even seven figure, salaries or commissions, while a neophyte coder might be in the low five figure range. Engineer Irwin Cantor (the coder)? And that it is the critical piece that ultimately (if things work out) gets the big bucks.

Coder 147

Coder Web Startup Salary 147