Startup Professionals Musings

OCTOBER 21, 2017

CEO brought in to replace the founder, 5 - 10% CTO, CFO, VP of Marketing or Sales, 1.5 - 3% Chief Engineer or Architect, 1 - 1.5% Advisory Board Member, 1% Senior Engineer,3 -.7% Offers near the high end of a range will likely come with a lower cash salary, maybe even 50% of the going rate. 7% Product Manager,2 -.3%

Stock 140

Stock Stock Options Advisory Board Startup 140

Startup Professionals Musings

OCTOBER 17, 2013

CEO brought in to replace the founder, 5 - 10% CTO, CFO, VP of Marketing or Sales, 1.5 - 3% Chief Engineer or Architect, 1 - 1.5% Advisory Board Member, 1% Senior Engineer,3 -.7% Offers near the high end of a range will come with a lower cash salary, maybe even 50% of the going rate. 7% Product Manager,2 -.3%

Stock Options 224

Stock Options Stock Advisory Board Startup 224

Startup Professionals Musings

SEPTEMBER 22, 2012

CEO brought in to replace the founder, 5 - 10% CTO, CFO, VP of Marketing or Sales, 1.5 - 3% Chief Engineer or Architect, 1 - 1.5% Advisory Board Member, 1% Senior Engineer,3 -.7% Offers near the high end of a range will come with a lower cash salary, maybe even 50% of the going rate. 7% Product Manager,2 -.3%

Stock Options 230

Stock Options Stock Advisory Board Startup 230

Startup Professionals Musings

JULY 24, 2011

CEO brought in to replace the founder, 5 - 10% CTO, CFO, VP of Marketing or Sales, 1.5 - 3% Chief Engineer or Architect, 1 - 1.5% Advisory Board Member, 1% Senior Engineer,3 -.7% Offers near the high end of a range will come with a lower cash salary, maybe even 50% of the going rate. 7% Product Manager,2 -.3%

Equity 234

Equity Advisory Board Stock Options Stock 234

Startup Professionals Musings

MARCH 29, 2015

CEO brought in to replace the founder, 5 - 10% CTO, CFO, VP of Marketing or Sales, 1.5 - 3% Chief Engineer or Architect, 1 - 1.5% Advisory Board Member, 1% Senior Engineer,3 -.7% Offers near the high end of a range will likely come with a lower cash salary, maybe even 50% of the going rate. 7% Product Manager,2 -.3%

Stock Options 120

Stock Options Stock Advisory Board Startup 120

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Cost 255

Cost SEM Burn Rate Startup 255

Startup Professionals Musings

JUNE 20, 2010

CEO brought in to replace the founder, 5 - 10% CTO, CFO, VP of Marketing or Sales, 1.5 - 3% Chief Engineer or Architect, 1 - 1.5% Advisory Board Member, 1% Senior Engineer,3 -.7% Offers near the high end of a range will come with a lower cash salary, maybe even 50% of the going rate. 7% Product Manager,2 -.3%

Stock 144

Stock Stock Options Advisory Board Startup 144

Startup Professionals Musings

MARCH 28, 2016

In the case of GrubHub’s Adam DeWitt, he ended up with a salary exceeding that of the CEO. Every team member, from engineer to CEO, lives or dies based on cash flow, so the more they can tune their activities to revenue and expenses, the more valuable they become. Every startup role requires managing to financial realities.

Entrepreneur 120

Entrepreneur Burn Rate Leadership Salary 120

Startup Professionals Musings

SEPTEMBER 18, 2015

All team members, whether salaried or hourly, will get the message quickly if they understand what they are being measured on, and feel the positive impact of results. Don’t burn out the tires and the engine on the first lap. Incentives don’t need to be all cash. Marty Zwilling First published on Entrepreneur.com on 9/9/2015.

Salary 120

Salary Metrics Employee Demand 120

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Startup Professionals Musings

SEPTEMBER 14, 2015

Don’t sign up for outside search-engine optimization, public relations or other experts until your business is generating revenue. I believe we are in the midst of a fundamental shift towards the entrepreneurial lifestyle, and away from the unsatisfying, highly specialized and highly focused hourly and salaried jobs.

Intellectual Property 120

Intellectual Property LLC Social Media China 120

Startup Professionals Musings

NOVEMBER 26, 2012

The founders now need a $1M Angel investment to do the marketing for a national NewCo rollout, build a team to manage the rollout, and maybe even pay themselves a salary. How much is NewCo worth to investors at this point (pre-money valuation)? NewCo doesn’t have any of these yet. Early customers and contracts in progress add value.

Valuation 270

Valuation Pre-Money Valuation NPV Intellectual Property 270

Startup Professionals Musings

SEPTEMBER 30, 2011

The founders now need a $1M Angel investment to do the marketing for a national NewCo rollout, build a team to manage the rollout, and maybe even pay themselves a salary. How much is NewCo worth to investors at this point (pre-money valuation)? NewCo doesn’t have any of these yet. Early customers and contracts in progress add value.

Pre-Money Valuation 246

Pre-Money Valuation Valuation NPV Intellectual Property 246

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

SEM 125

SEM Burn Rate Social Network Angel Investor 125

Startup Professionals Musings

SEPTEMBER 6, 2010

The founders now need a $1M Angel investment to do the marketing for a national NewCo rollout, build a team to manage blogs and other resources, and maybe even pay themselves a salary. How much is NewCo worth to investors at this point (pre-money valuation)? NewCo doesn’t have any of these yet.

Valuation 234

Valuation Pre-Money Valuation NPV Startup 234

Startup Professionals Musings

JANUARY 8, 2013

Startups can rarely afford or even attract the young superstar C-level executives they covet – these people want big salaries, big staffs, and big budgets – who are also known to push founders out of the way. Boomer angels won’t squeeze you for every dollar; they want to see your joy in success. Interim executive.

Advisory Board 247

Advisory Board Angel Investor Startup Equity 247

Startup Professionals Musings

NOVEMBER 20, 2011

Startups can rarely afford or even attract the young superstar C-level executives they covet – these people want big salaries, big staffs, and big budgets – who are also known to push founders out of the way. Boomer angels won’t squeeze you for every dollar; they want to see your joy in success. Interim Executive.

Advisory Board 268

Advisory Board Angel Investor Entrepreneur Equity 268

Startup Professionals Musings

OCTOBER 26, 2010

Startups can rarely afford or even attract the young superstar C-level executives they covet – these people want big salaries, big staffs, and big budgets – who are also known to push founders out of the way. Boomer angels won’t squeeze you for every dollar; they want to see your joy in success. Interim Executive.

Advisory Board 189

Advisory Board Angel Investor Equity .Net 189