Duct Tape Marketing

APRIL 19, 2013

Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing.

Sales 69

Sales Marketing Lead Generation Semantic 69

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Hunter Walker

JUNE 7, 2014

And search engines like sourcing.io help you build a specific list based on skills you’re seeking. Now your mom has the same smartphone as her Facebook engineer daughter and the tech readers are increasingly judgmental, ready to snark on newness. Word of mouth spreads faster and sales cycles are shorter.

Technical Review 117

Technical Review CTO Hire Finance Stealth 117

Lightspeed Venture Partners

FEBRUARY 12, 2013

Veterans of the networking industry, Craig formerly served as the CEO of Packeteer, a high-flying networking appliance vendor that he took public in 1999 with Scott as his director of engineering. At Packeteer, they built a hardware-based appliance that was expensive and complex to manage.

Networking 147

Networking Technical Review Cloud Software Review 147

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Or would you prefer to go through a lengthy sales process to see if it’s a good fit? The sales-led GtM strategy. What is a sales-led go-to-market strategy? Tidal Waves. Safety Zone.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

NOVEMBER 23, 2022

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. He explained how lead generation uses a short term, sales-focused strategy. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Steve Blank

AUGUST 15, 2016

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Jeremy Johnson. Our revenue model was wrong.

Cofounder 142

Cofounder Entrepreneur Africa Sales Cycle 142

Up and Running

JUNE 27, 2018

Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle. Remember that each tactic needs to meet your target prospects at each stage of your sales cycle (from prospecting, to qualifying prospects, to addressing their objections, to closing the sale).

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

The Startup Magazine

NOVEMBER 3, 2021

Since SaaS products have a short sales cycle where potential leads may not interact with your sales team, email marketing plays an important role in encouraging leads through the sales funnel. Email Marketing.

Advertising 166

Advertising Social Media Campaign SEO 166

ReadWriteStart

JUNE 16, 2011

Bizosys Technologies, a Bangalore, India based software engineering company was founded in 2009. The first is HSearch, a NoSQL technology based search engine for big data that aims to break the barrier of scale of growing information and accessing it across information silos. Toward that end, they have created two products. Discuss.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Steve Blank

AUGUST 15, 2016

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Jeremy Johnson. Our revenue model was wrong.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

Austin Startup

OCTOBER 23, 2019

Top EdTech Trends to Look Out for in 2020 | Edtech Track Panelists analyzed how long sales cycles aren’t appealing to investors, which makes it tough to get technology into schools— and in a reasonable way. Audrey Cisneros , Educator at IDEA Public Schools HQ , made a blunt conclusion: “Is the world equitable?

Fractional VPE 49

Fractional VPE Austin Artificial Inteligence Fractional CTO 49

ConversionXL

MARCH 6, 2019

Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales. WP Engine went with a visually impressive but more traditional campaign.

Video 129

Video B2B Technical Review Campaign 129

Austin Startup

SEPTEMBER 18, 2017

If outward facing, they will attend important sales calls and speak to the technology strategy and vision. They will draw from their expert perspective and are capable of applying a broader spectrum of experience across many technologies as they help you plan your engineering process and culture.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

ReadWriteStart

SEPTEMBER 23, 2010

With enterprise customers, this would result in tremendous exit barriers, making sales cycles long and involved, which a small startup will find hard to withstand. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

India 114

India Silicon Valley Incubator Bootstrapping 114

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Austin Startup

APRIL 17, 2017

Internship Title: Business Development Intern Compensation: Paid — $10/hr Description: The Business Development Intern will assist the Sales Team in Prospecting, Outreach and Qualifying leads, and work directly with the Business Development Manager. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

YoungUpstarts

AUGUST 17, 2014

Marketers hope to disseminate information and inspire sales. Otherwise, a number of internal processes results in lower sales and poorer engagement. Internal linking helps improve search engine optimization as well as user experience. Search engines use anchor text to identify and weigh the authority of web pages.

Architecture 171

Architecture Marketing SEO Cofounder 171

The Startup Magazine

APRIL 23, 2020

AR has many valuable applications and solutions for sales, marketing, customer service and training. All the digital content you consume will be mixed into your physical environment, without the need to pass through a search engine. AR shortens the sales cycle and simplifies the act of buying. Quality control?

South Africa 130

South Africa Las Vegas Founder South Carolina 130

Mucker Lab

FEBRUARY 1, 2014

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. The sales person aims to charge between 10% to 50% of the value generated.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. Nick Supapol from SearchEnginePeople recommends using a time lag report to match the membership duration to your sales cycle (e.g., But Microsoft Advertising has potential advantages, including lower CPCs and less competition on Bing.

PPC 100

PPC Matching Software Review Campaign 100

Version One Ventures

SEPTEMBER 11, 2013

Just adding a website to now offer books for sale will not suddenly make an offline bookstore a serious competitor to Amazon. It’s hard for slow adopters to change their culture, so you’ll need to be prepared for long sales cycles and indecision with these customers.

Sales Cycle 122

Sales Cycle Business Model Aggregator Vertical 122

Mucker Lab

FEBRUARY 3, 2014

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. The sales person aims to charge between 10% to 50% of the value generated.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Version One Ventures

NOVEMBER 20, 2013

However, many of these sites currently work more as a lead generation engine than an actual marketplace and / or the platform needs to act as a hands-on broker to facilitate these transactions between participants.

Sales Cycle 157

Sales Cycle Lead Generation Web Portfolio 157

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Lessons Learned

APRIL 14, 2009

This is an incredible skill, one that most engineers overlook. For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. That leads to cashing many checks.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

APRIL 5, 2023

I used it yesterday to write a sales page, the video script for the sales page, five different hooks for ads, then to write the ad, then to ask the questions for the application process on the back of the sales page. And the way we use it for images makes it much clearer. And then you take that approach to text.

Advertising 82

Advertising Analytics San Diego Networking 82

Duct Tape Marketing

SEPTEMBER 5, 2014

If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world? I am willing to guess that if you said your sales cycle used to be 6 months, and you really look at the time from engagement to close today, it probably is 6 to 8 weeks now.

Sales Cycle 68

Sales Cycle Forecast Charlotte Lead Generation 68

Mucker Lab

MAY 20, 2013

1999 – “The search engine game is over”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. 1998 – “There is no room for personal productivity software startups – Microsoft will eat your lunch when you get big enough and Symantec will take the crumbs”. Everything).

Widget 76

Widget Sales Cycle Social Network Government 76

Duct Tape Marketing

APRIL 11, 2022

Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales. Shorten the sales cycle A strong referral program can significantly shorten the sales cycle.

Programming 87

Programming Small Business Advisory Board B2B 87

Duct Tape Marketing

JULY 30, 2019

However, for those who run businesses with longer sales cycles—for example, a B2B consulting firm—your ideal conversion might not be a sale. Remarketing can be done via search engines like Google or through social media sites like Facebook. Decide Where You Want to Advertise.

Advertising 71

Advertising Campaign Social Media Audience 71

Mucker Lab

MAY 21, 2013

1999 – “The search engine game is over”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. (Evernote, Dropbox). 2002 – “the social network fad is over”. Myspace, Facebook). 2002 – “Information Technology is not a competitive advantage”. Everything).

Widget 60

Widget Sales Cycle Social Network Government 60

Gust

AUGUST 29, 2012

For online marketing, as a common example, you should be able to talk realistically about your search engine budget, pay-per-click budget, social media experts on staff or available as contractors and budgeted into the plan, targets for page views, unique visitors, and conversions.

Marketing 119

Marketing Social Media Sales Cycle Angel Investor 119

Hippoland

SEPTEMBER 28, 2018

Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long.

Asia 48

Asia Indonesia B2B Singapore 48