article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

article thumbnail

How much does it cost to build the world’s hottest startups?

The Next Web

Luck, timing and social engineering are bigger components than most entrepreneurs care to imagine,” adds Werdelin. Artem Fishman is the Vice President of Engineering at Huge , a full-service digital agency that has recently helped build NYC.gov , Revolt.TV 3) Facebook. and the redesign of TED.com. million to develop.”. 6) Pinterest.

Cost 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Build it and they won’t come: How and why growth hacking came to be

The Next Web

Companies from San Francisco to London are recruiting growth hackers. One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. The buzz on “growth hacking” has spread all across the world. Product-growth fit.

article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics.

Demand 167
article thumbnail

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. April 23, 2010 in San Francisco. Problem is, you inevitably become yesterday’s old news. Bring your questions.

Audience 119
article thumbnail

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. April 23, 2010 in San Francisco. Bring your questions.

article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

This is an incredible skill, one that most engineers overlook. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. April 23, 2010 in San Francisco. Diagnosis is easy: they are exceptionally gifted salesmen.

Customer 167