A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2022
Google Trends on how search-traffic for your keywords is changing). We had been flying for four hours, but both gas gauges still read “full.” “Umm, this can’t be right” I said to Gerry, the real pilot. “Yeah,” he said, “the needles get stuck to the glass.” They all tell a different story.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2013
Now at WP Engine, I have new ambitions and inclinations. I searched and searched and searched and searched And searched and searched, and then— There it was, deep in the grass, Under an old and twisty bough. It’s mine, it’s mine, it’s mine at last… What do I search for now?
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A Smart Bear: Startups and Marketing for Geeks
APRIL 12, 2010
Google was the 11th major search engine, not the first. Their technology proved superior, but "a better search engine" was hardly a new idea. Disruptive in hindsight, sure, but the genesis was just "incrementally better" than the 10 search engines that came before
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 4, 2019
No brand, no features, no customers, no money, no distribution, no search engine rankings, no efficient advertising, no incredible executive team, no NPS, no strategy. Do you feel the crushing weight of the disadvantages facing every new company? How do the successful startups rise above all that?
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
Search Engine Marketing and online ads on the other hand can be set up in minutes. I searched around and came up with a list of a couple dozen numbers. I am sure this hurt me, but I think I managed the campaign as well as most engineers in my position would. SEO is extremely powerful, but it takes time. Phone, Robert.
A Smart Bear: Startups and Marketing for Geeks
JUNE 13, 2011
We recently underwent a Cinderella-like transformation: A total redesign of the WP Engine website from despicable steaming pile of hideousness to a designed, thematic — dare I say artistic? Neither is it an absolute either-or whether design is important; WP Engine is a good example of this. — sleek new look. Does it matter?
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 12, 2011
It’s happening now at WP Engine.). Try to get your “Jobs” page to rank well in local-only search. You’re not hiring a Systems Engineer III for IBM or a Senior Regional Sales Manager for Dell. So why wait until the interview to see whether your personalities mesh? Put it right in the job description.
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