Steve Blank

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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., They were engineers, certainly they could do better than that? but now they were actually trying to implement it. (If

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. ——————– Engineering 245. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost.

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