A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 7, 2017
Examples: large bidders tripled the cost per click, Google’s SEO algorithm changed, the event organizers changed the rules or stopped doing the event, the link-sharing site became irrelevant, the hot blog lost its traffic, the magazine running the ads finally failed. Again this is what advanced data centers do. Talk about brittle!
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 10, 2012
This isn’t just true with engineering productivity. For example, there’s tons of AdWords-Optimization or SEO companies who charge $2k/mo for doing exactly the service I just described, and tons of companies happy to pay. No, they’re still spending $30k, but theoretically with much more output, i.e. higher efficiency.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.
A Smart Bear: Startups and Marketing for Geeks
JUNE 13, 2011
We recently underwent a Cinderella-like transformation: A total redesign of the WP Engine website from despicable steaming pile of hideousness to a designed, thematic — dare I say artistic? They don’t have better data, better branding, better name, better SEO, or more money. — sleek new look. Does it matter?
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
SEO is extremely powerful, but it takes time. Search Engine Marketing and online ads on the other hand can be set up in minutes. I am sure this hurt me, but I think I managed the campaign as well as most engineers in my position would. Anyone can sign up and unleash an AdWords campaign.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 8, 2012
They’ll just Google it, and they’ll find apartmentratings.com, for example, which is really good at SEO, and is basically a way to find apartments, with ratings even, and it’s very popular. Your SEO is going to improve. Like, “We know that this will increase your SEO and you’ll get more traffic.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
GroupOn’s engine that turned capital into revenue growth was a form of force-feeding rather than building a product). It’s my goal to join the ranks of those excellent companies at WP Engine. Of course this is hindsight-based armchair speculation, easy to do from the comfort of a blog post.
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