Steve Blank

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Careers Start by Peeling Potatoes

Steve Blank

Partnered with engineering trying to understand what customers really wanted, needed and would pay for, versus what we could actually build and deliver (and learning the difference between a simply good engineer and working in the presence of sheer genius.) It made me understand that they were doable, solvable and winnable.

Thailand 331
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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., They were engineers, certainly they could do better than that? but now they were actually trying to implement it. (If

Customer 247
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their opinions of how we should describe our product and company. they’ll win.).

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