A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Do you feel like the more users you have it helps accelerate, is there some kind of, maybe not necessarily viral, but that people just tell their friends at all. Is that true or is there some engine there I’m not familiar with? So if I were you I would say, ‘That is not a viable engine.’

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Cofounder Technical Review Software Review Differentiation 208

Up and Running

JULY 26, 2016

There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets. this drops by $0.30-$0.50

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Revenue Acquisition Channel Campaign 60

mobile.smashingmagazine.com

JANUARY 16, 2013

If a bank’s annual retreat video goes viral — the one where its CEO reveals a lack of karaoke talent — then the video is popular even if the CEO is not. The system would choose the appropriate group for each situation (mobile device held vertically, wide screen TV, spoken aloud, user preference, whatever comes next).

Mobile 101

Mobile HTML Flash Software Review 101

David Teten

DECEMBER 3, 2019

ff Venture Capital hired two full-time engineers to build out Totem. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” . the Untouched Vertical. Fund/SPV management services specifically are provided by Assure Services and Proteus Capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

JULY 25, 2017

This post is just my own learning process about this subject and doesn’t cover the rapidly growing bot ecosystem or the vertical messaging apps (startups like Crew ). If you think about it, Messaging apps are the most viral. Today you message your friends and family mainly. What about Amazon? .

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Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you.

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Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you.

Founder 48

Founder Sales Cycle Affiliate Retention 48

andrewchenblog.com

JANUARY 28, 2010

For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. Funnel Once you get your users registered onto the site, then there’s the question of how convert to paying customers, and whether there are any viral effects.

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CPA Retention Viral Acquisition 51

Hippoland

MARCH 19, 2017

Case in point: In the late 90s, Google was something like the 7th or 8th major search engine to emerge. He’s building a company in a vertical that is pretty crowded. But, people don’t care about what buttons your product has. They care about that end result. Focus your story around that. My mom was a single mom. And I grew up poor.

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Differentiation Lead Generation Algorithm Search 48

Seeing Both Sides

FEBRUARY 9, 2015

Search engine marketing (SEM) and app store optimization (ASO) exploit arbitrage opportunities in keywords and placement, but those arbitrage opportunities are effective only for a moment in time and for a certain level of spend. Churn rates are another metric that can get harder with scale. Monetization can get harder with scale as well.

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Metrics Churn Rate Acquisition SEM 20

Reid Hoffman

SEPTEMBER 8, 2020

This pivot fundamentally changes your required organizational competencies, from Sales and Marketing to Engineering, Operations, and Support. We had engineering specialists and felt we had this unique technology. If you pursue a new strategy without refactoring your underlying capabilities, you will likely fail.

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Startup Silicon Valley Business Model Mobile 36

blog.expensify.com

APRIL 24, 2012

I am the VP of Engineering at a cutting-edge startup that sells software built on the.NET platform. You whine about how hard it is to find good engineers, then go on and on about how you intentionally avoid at least half of the market for skilled people? It’s like arguing against vertical software. How about ABAPer?

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Java PHP Software Review Coder 107

Duct Tape Marketing

JANUARY 14, 2020

And part of my process, and I have a couple of kind of viral time-lapse videos out there that kind of show what this looks like, where I’m moving paper around and using post it notes and stuff. We’re looking for, I mean half of the articles that go viral are, 10 speakers that you have to have at your next event.

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Curation Video Viral Government 39

Both Sides of the Table

JANUARY 18, 2011

The applications for uploading and sharing the photos are obviously more viral and visually compelling. And I’m a big believer in vertical use cases (in additional to more generalized platforms for sharing content). I know we will be retailer friendly rather than becoming the lost-common-denominator comparison shopping engine.

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Term Sheet Mobile Cofounder Early Stage 303

marketingland.com

JULY 11, 2012

Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. Learn a lot from reading Marketing Land and Search Engine Land? Search Engine News, SEO & PPC Info. It’s Not WHAT You Need to Go Viral – It’s WHO. See more at Search Engine Land.

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