article thumbnail

Growth Marketing: The Skills and Frameworks You Need

ConversionXL

These experiments could include: Identifying highest performing pages or content and creating more like it; Testing new calls-to-action by aligning offers with the funnel; Evaluating new tools or widgets to serve those calls-to-action, such as OptinMonster or Sumo. Reverse engineer what already works and run experiments over the long-term.

Framework 102
article thumbnail

Guide to Website Navigation Design Patterns

sixrevisions.com

Vertical Bar/Sidebar Navigation. Vertical bar/sidebar navigation is when navigation items are arranged in a single column, one on top of another. The vertical bar/sidebar navigation design pattern is seen all over the place, on virtually every kind of website. Common Characteristics of Vertical Bar/Sidebar Navigation.

Design 83
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Development is Not a Focus Group

Steve Blank

As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. On the other hand, the Motorola 68000 microprocessor (used in the Sun and Apollo engineering workstations) and the IBM 360/370 mainframes were big-endian. What a great idea.

article thumbnail

9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. For example, creating a rule in the Groove app tends to take between 10 and 30 seconds, while customizing a support widget is a 2 to 3 minute task. The Execution. image source.

Retention 106
article thumbnail

7 Ways Form Accessibility Can Boost Conversions

ConversionXL

Accessibility and search engine optimisation (SEO) are closely related. If content is easier to access for screen readers, it is also easier for search engines to read and index. If your source code creates a logical tabbing order but you’ve got a Javascript widget that needs to be added then you can use tabindex=”0”.

article thumbnail

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

I am the VP of Engineering at a cutting-edge startup that sells software built on the.NET platform. You whine about how hard it is to find good engineers, then go on and on about how you intentionally avoid at least half of the market for skilled people? It’s like arguing against vertical software. How about ABAPer?

Java 107
article thumbnail

Startup Tools

steveblank.com

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform.