A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo In fact, discussions of price in particular was the key to invalidating one business idea and then validating WP Engine , which now (2014) employs 200 people.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 3, 2011

I was listening to Noah Kagan (founder of AppSumo and the marketing mind behind Mint , and the author of this great guest post ) talk to the current crop of Capital Factory companies, when he said something so simple, so obviously correct, and yet it completely changed how I thought about my approach to WP Engine. So don’t bother.

Metrics 273

Metrics Startup Revenue Engineer 273

A Smart Bear: Startups and Marketing for Geeks

JANUARY 15, 2010

Automatically create a "robots" meta-tag for search engines. Not even sure if it makes a difference, but. Google XML Sitemaps. Creates proper Google sitemap automatically. Robots Meta. Conspicuously not a plugin. These aren't plugins, but they're Wordpress customizations. Leave a comment and let me know.

HTML 216

HTML RSS Caching PHP 216

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Do you feel like the more users you have it helps accelerate, is there some kind of, maybe not necessarily viral, but that people just tell their friends at all. Is that true or is there some engine there I’m not familiar with? So if I were you I would say, ‘That is not a viable engine.’

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208