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The startup’s long, winding path to viral adoption

The Next Web

Like every startup out there mine is also after the holy grail of finding our viral loop — our interpretation of “invite a friend and get 1 GB free” of DropBox. I cannot stress enough the importance of finding the viral loop. Andrew refers it to “understanding the engine of adoption”. Truly understand your market.

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling

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7 Reasons Why Video Marketing Is Essential To Boost Your Business

YoungUpstarts

Besides getting love from a traditional search engine, you can also get additional free traffic from recommended and search engine features of video platforms. In this day and age of social media sharing, it’s possible to reach millions of viewers if your video goes viral. Receive More Social Shares. Final Thoughts.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Search engines are complicated little beings. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. People matter.

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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. Viral marketing. Viral marketing costs real money, but is often worth it. Streaming video.

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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

But a new angel fund is hoping that they’ll do the same in exchange for engineering talent. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! “Most of that money [from venture capitalists and angels] is used to build a product,&# explains Haig Kayserian, the CEO of Kayweb Angels.

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7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

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