Both Sides of the Table

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Content can go viral – the highest quality stuff is shared. And while Maker Studios has almost 50 engineers now, it isn’t the only MCN with tech chops. It’s a team of Stanford engineers with direct video distribution skills. So what happens when production is reduced by 99% and distribution bends to infinity?

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Seth Sternberg – Meebo

Both Sides of the Table

In addition to Seth, the core team he pulled together consisted of Elaine, a product person with front-end engineering skills and sharp design sense, and Sandy a back-end server engineer. Meebo gained traction because there’s was viral component when users wanted to tell their friend. Series A round.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion. It is a platform to help brands building viral marketing campaigns. Wildfire was one of the darlings of the fbFund incubator program.

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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. Viral – One of the most important value drivers of any social network is the degree to which it makes content go viral.

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Mafia Sourcing – How Insider’s Game User Generated News

Both Sides of the Table

I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results. Traffic rolled in.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Offers virality optimization tools and A/B testing inside Facebook. Spread through word-of-mouth as the company has no sales team, all engineers. Total Raised: $21.4mm. See: TechCrunch. Kontagent. -A A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. The funny thing about AOL is that while you dialed up to the Internet, the goal of AOL was to keep you locked into their proprietary content and thus earned the classification of “walled garden&# because they kept you inside AOL.