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How To Size Your Marketing Budget For Funding

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When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

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10 Course Corrections Every Startup Should Memorize

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Pivots come in many different flavors, each designed to test the viability of a different hypothesis about the product, business model, and engine of growth. Engine of growth pivot. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.