Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. In any case, it’s no fun to be stuck in this stage, struggling to make payroll, and dealing with impatient creditors and unhappy investors. Continually add new marketing and distribution partners.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

SEPTEMBER 28, 2012

Read everything you can about viral marketing. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. It’s not free, so budget appropriately, but not excessively. Start social networking with peers.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

JULY 3, 2022

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. It’s the principle underlying “viral marketing.” In a classic book on social media by Jim Tobin, “ Earn It.

Social Media 352

Social Media Media Viral Audience 352

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. In any case, it’s no fun to be stuck in this stage, struggling to make payroll, and dealing with impatient creditors and unhappy investors. Continually add new marketing and distribution partners.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Professionals Musings

NOVEMBER 17, 2019

These are the stereotypical left-brain engineers. Engineering creativity, like innovate low-cost solutions, needs to be combined with marketing creativity, like viral social media campaigns, to build a sustainable competitive advantage today. Creativity is the key word here. Keep it simple and focused.

Entrepreneur 240

Entrepreneur Engineer Cofounder Viral 240

Startup Professionals Musings

FEBRUARY 15, 2019

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Viral marketing needs a website. But word-of-mouth and viral marketing doesn’t work without a web site.

Viral 191

Viral Web Naming Internet 191

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing. How many of these lead generation techniques are funded in your business plan?

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

SEPTEMBER 28, 2019

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. It’s the principle underlying “viral marketing.” In a classic book on social media by Jim Tobin, “ Earn It.

Social Media 238

Social Media Media Viral Audience 238

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JULY 12, 2013

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Viral marketing needs a website. But word-of-mouth and viral marketing doesn’t work without a web site.

Internet 247

Internet Viral Naming Web 247

Startup Professionals Musings

DECEMBER 18, 2017

These are the stereotypical left-brain engineers. Engineering creativity, like innovate low-cost solutions, needs to be combined with marketing creativity, like viral social media campaigns, to build a sustainable competitive advantage today. Creativity is the key word here. Keep it simple and focused.

Startup 148

Startup Engineer Cofounder Viral 148

Startup Professionals Musings

DECEMBER 8, 2013

Search engines and people love blogs these days. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. The key is new content on a regular basis to attract the attention of search engines and new customers. Join the conversation with Community Forums. Provide convenience through podcasts.

Widget 286

Widget Marketing Curation Audio 286

Startup Professionals Musings

APRIL 16, 2014

These are the stereotypical left-brain engineers. Engineering creativity, like innovate low-cost solutions, needs to be combined with marketing creativity, like viral social media campaigns, to build a sustainable competitive advantage today. Creativity is the key word here. Keep it simple and focused.

Entrepreneur 260

Entrepreneur Engineer Viral Cofounder 260

Startup Professionals Musings

FEBRUARY 11, 2017

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Viral marketing needs a website. But word-of-mouth and viral marketing doesn’t work without a web site.

Viral 120

Viral Internet Web Naming 120

Startup Professionals Musings

MAY 5, 2017

They expect to find you on the first result page from search engines, and position ranking is driven by relevant keywords, new content on a regular basis, and inbound and outbound site links. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

Cost 144

Cost Social Media Startup Viral 144

Startup Professionals Musings

SEPTEMBER 25, 2010

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Viral marketing needs a website. But word-of-mouth and viral marketing doesn’t work without a web site.

Customer 225

Customer Viral Web Small Business 225

Startup Professionals Musings

OCTOBER 27, 2012

Search engines and people love blogs these days. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. The key is new content on a regular basis to attract the attention of search engines and new customers. Join the conversation with Community Forums. Provide convenience through podcasts.

Widget 233

Widget Entrepreneur Marketing Curation 233

Startup Professionals Musings

OCTOBER 16, 2017

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. It’s the principle underlying “viral marketing.” In a classic book on social media by Jim Tobin, “ Earn It.

Social Media 161

Social Media Media Viral Audience 161

Startup Professionals Musings

AUGUST 15, 2011

Search engines and people love blogs these days. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. The key is new content on a regular basis to attract the attention of search engines and new customers. Join the conversation with Community Forums. Provide convenience through podcasts.

Widget 256

Widget Marketing Curation Audio 256

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Startup Professionals Musings

NOVEMBER 2, 2013

Read everything you can about viral marketing. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. It’s not free, so budget appropriately, but not excessively. Start social networking with peers.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JUNE 6, 2015

These are the stereotypical left-brain engineers. Engineering creativity, like innovate low-cost solutions, needs to be combined with marketing creativity, like viral social media campaigns, to build a sustainable competitive advantage today. Creativity is the key word here. Keep it simple and focused.

Engineer 120

Engineer Viral Cofounder Social Media 120

Startup Professionals Musings

MAY 30, 2015

Search engines and people love blogs these days. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. The key is new content on a regular basis to attract the attention of search engines and new customers. Join the conversation with Community Forums. Provide convenience through podcasts.

Widget 120

Widget Curation Audio Aggregator 120

Startup Professionals Musings

NOVEMBER 30, 2013

For example, it used to be that marketing via social media meant buying banner ads on Facebook, or buying a position on search engine results, or sponsoring some blog entries, but these doesn’t work anymore. It’s the principle underlying “viral marketing.” I just finished a new book by Jim Tobin, “ Earn It.

Social Media 251

Social Media Media Marketing United States 251

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. In any case, it’s no fun to be stuck in this stage, struggling to make payroll, and dealing with impatient creditors and unhappy investors. Continually add new marketing and distribution partners.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Professionals Musings

JULY 9, 2011

Read everything you can about viral marketing. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. It’s not free, so budget appropriately, but not excessively. Start social networking with peers.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

JUNE 26, 2020

As a hardware engineer, you already know the value, importance, and layout of a spec to keep you focused, but you may not be so familiar with the key elements of a business plan, and the way to use it to support and add credibility to your hardware solution. Include marketing, sales, and customer rollout plans.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Startup Professionals Musings

MARCH 27, 2015

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. It’s the principle underlying “viral marketing.” In a recent book on social media by Jim Tobin, “ Earn It.

Social Media 120

Social Media Media Marketing Viral 120

Startup Professionals Musings

JUNE 4, 2010

Read everything you can about viral marketing. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. It’s not free, so budget appropriately, but not excessively. Start social networking with peers.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

JUNE 6, 2021

So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. Sophisticated search engines. How about the next generation search engine, answering the question, “Who is my ultimate soul mate?” Intellectual property is tough.

Intellectual Property 337

Intellectual Property Social Network Matching Viral 337

Startup Professionals Musings

MARCH 2, 2013

So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. Sophisticated search engines. How about the next generation search engine, answering the question, “Who is my ultimate soul mate?” Intellectual property is tough.

Intellectual Property 215

Intellectual Property Social Network Matching Viral 215

Startup Professionals Musings

DECEMBER 3, 2012

Pivots come in many different flavors, each designed to test the viability of a different hypothesis about the product, business model, and engine of growth. Engine of growth pivot. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Silicon Valley 273

Silicon Valley Architecture Startup Channel 273

Startup Professionals Musings

MAY 26, 2011

So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. Sophisticated search engines. How about the next generation search engine, answering the question, “Who is my ultimate soul mate?” Intellectual property is tough.

Intellectual Property 229

Intellectual Property Social Network Matching Viral 229

Startup Professionals Musings

SEPTEMBER 16, 2011

Pivots come in many different flavors, each designed to test the viability of a different hypothesis about the product, business model, and engine of growth. Engine of growth pivot. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Lean 255

Lean Entrepreneur Silicon Valley Architecture 255